Love seven times, is about two people falling in love in 7 lifetimes...due to this I expected for their love story to be a grand/great love story. I feel like the only time they were able to showcase this was during their 2nd tribulation where Xiangyun ended up dying by an arrow, another time was also when they showed how Chukong and Cang hai fell in love 30,000 years ago.

Not that the actors acting was bad or anything, I just feel that they lack the type of director who can push them to do more. I can also sense that the actor who played Haoxun (the evil older brother/ruler) was confused with his character. Overall, they lack proper direction, and that they had an opportunity to make this story really unique that they could've really own, instead it was water-downed with the lack of passion coming from the director and seemed to have just used the common formula of a typical xianxia/wuxia story.

What I like about it was the aesthetic, the production settings, the costumes, and the vfx were all top-notch even a bit better than Love between fairy and devil.

The chemistry between Ding Yuxi and Yang Chao Yue were there but then again as I said before I just feel like they were left with what ever and the director wasn't as proactive and giving direction nor were the actors to have more freedom to do what they will with how they can make the characters be played out better.