Tom

During China’s vacation period, it’s already a common marketing strategy for C-dramas to air high-traffic dramas—either featuring traffic idols or adaptations of hit IPs—since there are more active viewers from Mainland China during that time.

"Love in the Clouds" and "When Destiny Brings the Demon" have both recently obtained distribution licenses. However, Love in the Clouds is still incomplete in post-production, particularly in editing and other finishing touches. As a xianxia drama, the editing process takes more time. Meanwhile, When Destiny Brings the Demon has already started investment promotion and is expected to air next month on Youku.

Currently, Our Generation is airing on Youku. After it concludes, Youku plans to release its high-budget S++ drama "The Immortal Ascension." Once The Immortal Ascension finishes airing, When Destiny Brings the Demon will likely be released.

"Moonlit Reunion" is a Linmon production. Their most recent drama, A Dream Within a Dream, just finished airing on iQIYI. Linmon can wait until Tencent Video has an available slot. According to the latest rumors, Legend of the Female General is scheduled to air in early August, so Moonlit Reunion is expected to premiere in mid to late August.

Legend of the Female General cannot be postponed any further. It was originally slated to air in January but was delayed due to issues involving one of the actors. Since it will air on Hunan Satellite TV, and has already been postponed for months, it can no longer be delayed.

Moonlit Reunion has also recently obtained its distribution license and has begun investment promotion. Meanwhile, Legend of the Female General had a private investment promotion earlier.

Really? I'm not sure about the propaganda dramas either, since they said the same thing last year that only propaganda dramas would air in September and October, and that no costume or modern dramas would be broadcast during those months. But as far as I remember, both costume and modern dramas still aired.

For example:
Love of Nirvana
You Are My Lover Friends
Fall in Love with a Fox
Go Back Lover
A Beautiful Lie
Fangs of Fortune

These are just some of the dramas I remember airing in September and October last year, even though they said the same thing back then

It's only available on Tencent Video Mainland China, it's not yet confirmed if will released on WeTV.

For clarification, this drama will premiere today, July 16, exclusively on Tencent Video in Mainland China. It will premiere internationally on WeTV tomorrow, July 17.

For clarification, this drama will premiere today, July 16, exclusively on Tencent Video in Mainland China. It will premiere internationally on WeTV tomorrow, July 17.

You can see the drama’s approval certificate and distribution license in the every episode intro on Tencent Video, which means it has been approved by the censorship board.

Where do you find the source it will not air on China, why this drama airing now this drama has distribution license, where you said they don't need approval?

And now many people questioning why this drama air in china, they thought it will not air there.

That's fake, don't believe who spread a fake statement.

The National Radio and Television Administration, also known as the censorship board, has reviewed and approved the drama and its total number of episodes, and issued a distribution license. If it were a BL drama, it wouldn’t have been approved.

Remember if this is a BL it can't be aired on Tencent Video in Mainland China.

I saw some posts on TikTok mistakenly labeling this drama as a romance.

Just a Reminder: This is a bromance. Since it’s airing on Tencent Video in Mainland China, it won’t be a BL drama.

To those who spread fake rumors a month ago saying it wouldn’t air in Mainland China—how are you now? Look, it’s airing.

It's a bromance. Since this drama is also airing on Tencent Video in Mainland China.

Coming Soon under what category? Coming Soon section for TV dramas or Coming Soon for all dramas overall?

On Mainland China it appears as 35 episodes. Also based on approved total episodes it's 35 episodes.

iQIYI International maybe not updated.

Thanks for the heads-up. I forgot this is a Linmon production. A Dream Within A Dream on iQIYI International isn’t available in my region. There's a high chance it will be released on WeTV, but probably in selected regions again. Hopefully, Linmon allows the international version of Tencent Video (WeTV) to air it globally.

I have an iQIYI subscription, but sadly A Dream Within A Dream isn’t accessible in my region. It’s also not available on Viki. I really want to support them, but I have no choice but to watch on pirated sites. I just hope Linmon will allow WeTV to stream it globally. I really hate region restrictions.

I much prefer the new poster😍😍😍

How’s the new poster? Do you like it, or do you prefer the previous one?

Yes, it might be, but someone here mentioned that he was also removed and replaced using AI face-swapping, and he is no longer an actor as he already quit. Investment promotion mainly focuses on both the leads and the drama itself. So, Tencent Video’s marketing department can decide whether or not to start the investment promotion.

It's understandable that Prisoner of Beauty will be an airdrop release and won't have an investment promotion. As for The Glory, I already commented on that recently and even shared proof that it had an investment promotion. The reason The Glory was released as an airdrop without any prior promotion is due to the late approval from the NRTA to change the Chinese title.

Tencent Video already had a schedule for it, but they couldn’t promote it in advance because the approval was delayed. And since Tencent couldn’t postpone the release, it had to be an airdrop.

I already found the investment promotion, User Yu Chen comment this 4 months ago

"The Glory" has started pre-broadcast investment promotions (Seek Investors) and is tentatively scheduled for release in March.

Sina TV weibo: https://weibo.com/1642592432/PhjDwm3FY

Investment promotion for The Glory start in February 2025, just backread in the comments section in The Glory it's already far but just check it.