Where will the love full of lies and pretensions lead? Three generations caught in the intricate web of love, sacrifice, hatred and deception. Will true love prevail upon the powers of wealth and ambition?
Cruz sisters Virginia and Margaret vie for the love of Joseph Montenegro in the fictional province of Olivarez. Virginia had to sacrifice everything to let Margaret live a better life with Joseph. Around two decades later, Margaret and Joseph's son Marco develops feelings for Emily Cardenas, a daughter of a worker in their plantation. However, numerous circumstances and Margaret's haughtiness towards Emily prompts Marco to marry rich banker Jane Bonifacio much to Emily's detriment. It fuels the Virginia-Margaret rivalry more, especially when Marco migrates to the US after Emily shuns him when he tries to explain.
Meanwhile, laborer William Alcantara settle in Olivarez with his children Katerina and Tomas. He adopts a streetboy named Daniel while working at the Cruz family business, where Virginia assumes a role as his adoptive grandmother. Daniel first plays around with Katerina but they gradually develop a friendship over the next several years. Marco and Jane return home with their children Johanna and Nathan, with the latter becoming interested in Katerina as well. Virginia and Margaret's rivalry affects the children. Emily reemerges with a plan to avenge her woes by taking all the shares in the business. At the same time, Nathan schemes to get Daniel out of the way so he can marry Katerina.