New Generation Hip Hop Project (2021)

Rebrand of The Rap of China. Generation Z Hip-Hop Project is aimed at younger people in the Hip Hop field and requires contestants to be between the ages of 18 and 24, producers can find teenagers who are eager to be rappers and transform them into Hip Hop superstars. The rap world is desperate in need of new rappers. But can rap stars be cultivated? With this question in mind, iQIYI established a management company and invited a few well-known professionals in the industry to carry out this "young rapper project" — to discover and cultivate new rappers by providing them with some very untraditional growth paths. The company has had the best resources ready for each rapper that joins the project. Members will be trained systematically before they can perform on stage. Their performances will be reviewed by the most authoritative rap judges, bosses and audiences. The most fearless young rap label will then born from this stage. (Source: LiftedAsia.com; iQiyi) Edit Translation

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