I'm the Surprise Season 2 (2026)

Two leading designer toy brands, along with a new X brand, bring together emerging talents from the design scene. Each will have three brand managers and three celebrity agents collaborating to develop promising IPs. Through offline pop-up stores, they engage directly with the public and compete in pre-sale performance. Across three progressive stages, they strive to create the next top-tier IP of 2026. (Source: Chinese = Youku || Translation = MyDramaList) Edit Translation

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