by Hazel Jung, July 6, 2023
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On the July 6th, an entertainment industry insider revealed to Hankyung.com, "Lee Jun Ho will be appearing on JTBC Newsroom." It was reported that Lee Jun Ho would be recording the show that day.

In JTBC's weekend drama King the Land, where he plays the male lead role of Gu Won, Lee Jun Ho has been leading the drama with his charismatic performance and record-breaking viewership ratings. With a hidden charm behind his sharp face, he has captured not only the heart of Cheon Sa Rang (played by Im Yoon Ah) but also the hearts of the viewers.
King the Land, which recorded a viewership rating of 5.1% (based on Nielsen Korea, nationwide paid platforms) on its first episode aired on June 17th, skyrocketed to 12.0% in the latest episode. According to the official Netflix site's 'Netflix Top 10,' King the Land ranked 1st in the non-English TV category with 24.5 million hours of viewership from June 26th to July 2nd.

Lee Jun Ho's popularity and buzz are on the rise. Lee Jun Ho also ranked 1st in the popularity of drama actors based on a survey by FUNdex, conducted by Good Data Corporation, a specialized institution for analyzing the competitiveness of Korean content, as of the 4th. Furthermore, according to the big data analysis by the Korea Reputation Research Institute in July 2023, Lee Jun Ho rose to the top spot in the drama actors' brand reputation, even leading to the term "King Jun Ho."

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