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Lee Sang Yi radiates the aura of a young businessman in new stills from No Gain, No Love.
No Gain, No Love tells the story of Son Ha Young (Shin Min Ah), who marries Kim Ji Wook (Kim Young Dae) to avoid missing out on an opportunity for a job promotion at her workplace.
Lee Sang Yi takes on the role of Bok Gyu Hyun, a third-generation chaebol CEO who doesn't believe in fate-like love stories and marriage. Gyu Hyun is the president of "Honeybee Education" where Hae Yeong (Shin Min Ah) works. He is a decent young man leading a virtuous life, unlike his womanizing father. He, by chance, comes across Nam Ja Yeon's (Han Ji Hyun) web novel and becomes an avid commenter under a hidden identity.
The stills show Lee Sang Yi radiating the aura of a third-generation chaebol CEO in a sleek suit. From his subtle smile to his serious gaze, Lee Sang Yi melts into the character of Bok Gyu Hyun, raising anticipation.
No Gain, No Love will premiere on August 26. The K-drama will be streaming on Prime Video.