FOR_ADAI

Things to Keep in Mind for Fated Master and Disciple (if it premieres this year): 💕

1. Please use the official English title, Fated Master and Disciple, in all promotions. Avoid using the old or Chinese titles, as that can confuse new international viewers and make it harder for the official title to gain recognition. This drama has strong potential for global promotion, so let’s help it reach international rankings. Using the official English title consistently is very important!
2. Please don’t hate on the male lead or start fanwars over billing. Let’s focus on supporting the drama instead of creating unnecessary conflicts.
3. Support the drama on social media. Leave positive comments on Instagram, TikTok, and other platforms. Don’t forget to like, comment on, and share Ju Jingyi’s Instagram posts as well!
4. Please don’t compare this drama to Ju Jingyi’s previous dramas. Let it stand on its own.
5. Don’t promote the drama as having a sad ending. During Ju Jingyi’s last two dramas, many people kept saying they had sad endings, so a lot of viewers decided to wait until the finale before watching. That hurt the early viewership and rankings. Let’s watch and support it from day one instead. The producer has already said the ending will be happy, so hopefully this won’t happen again.
6. Ignore negative comments and reviews. Everyone has different tastes, so there’s no need to argue or fight with anyone.
7. Watch the drama with a positive mindset and enjoy it as a comedy. Please don’t hate the male lead’s character, he gets much better as the story progresses. 😆 Also, if there’s a third-wheel character, let’s avoid unnecessary shipping wars.
8. Promote the original story and the screenwriter, Jiu Lu Fei Xiang. You can also mention her previous well-known works to introduce her to new audiences.
9. If people say it looks similar to Love Game in Eastern Fantasy, let them know it’s because they share the same producer and director. It’s not plagiarism.
10. Mention that the costume designer is Yi Xiao Ya. You can also point out the other dramas she has worked on.
11. Highlight A’Dai’s weapon. She is one of the first female leads to use a giant hammer as her signature weapon. Also, she’s one of the first main female leads with a twin ponytail hairstyle.
12. Support the OSTs, variety show appearances, and all official promotional content as well.
13. Don’t spread unconfirmed rumors. Only share information from official sources to avoid misleading new viewers.

That’s everything. Thank you for supporting Fated Master and Disciple! 💕