"I could stare at Lee Jun Ho all day long cos that man is both gorgeous and a talented actor...." Sums up why people are still watching this show.

The plot is completely shallow... Close-ups of Junho while he's being kind, aloof, sexy, vulnerable, cooking for her, etc. are carrying this show.

However, for me, the complete lack of character or real plot development make it too boring to really enjoy

Yes, Junho is hot. Yes, it has funny moments... but they never give any backstory to why Evil CEO (lady hotel manager) is evil. We're on episode 10 and there's still no hint of what happened with either of their mom's for them to be at odds with each other. At the same time, it's a bit predictable, because it's obvious (I'm calling it now) that his mom will turn up at some point and stick up for Yoona in the darkest hour kind of thing. (I also just don't really find Yoona an interesting or compelling female lead, she reminds me of PMY in FLAW.)

*Yawn* I'm not sure I can finish this one... especially when Love To Hate You is so much better.