Yuchen

Just wait for the official announcement from Tencent Video. Tencent Video is the main streaming platform, while iQIYI and Viki is only a partner platform/secondary Platform. The production company is Xixi Film, so let's wait for updates until the end of the year.

Additionally, you can check Tencent Video for any updates regarding the series' release dates by searching or looking for 'Reborn' or 'Huan Yu' under the 'VIP Coming Soon' section. Here is the link: https://film.qq.com/. The Main Website is regularly updated with upcoming releases. Stay tuned for more updates.

Usually, the iJoy Conference is held in mid or late September. I remember that last year's iJoy Conference, if I'm not mistaken, was held mid of September.

This September, iQIYI will hold a iJoy Conference. Just stay tuned for new updates and planned every quarter next year and last quarter this year.

iQIYI Plans can change. iQIYI schedules releases every quarter and every month. For example, during the Joy Conference last year, Love Rebellion was initially set to air in the 2nd quarter, but it was changed/move to the 3rd quarter and released in July.

This September, iQIYI will hold a iJoy Conference. Just stay tuned for new updates planned every quarter next year and last quarter this year.

As of now, the reservation for Wind Direction has hit 1.5 million🎉 on iQIYI Mainland China, ahead of the premiere today🎉🎉.

For CCTV-8 (TV Channel):
- Wind Direction will start airing tonight at 5:30 PM.
- Each day, two episodes will air back-to-back (two episodes in a row every evening).

For iQIYI (Streaming Platform):
- If you are a VIP member on iQIYI, tonight at 5:30 PM, you will get four episodes to watch right away.
- Starting tomorrow, two new episodes will be released daily for VIP members.

https://m.weibo.cn/detail/5076627870713681

Yes, I mean, is this updated or not because we have the same link? I have a copy of it. I checked it last week, and the link showed some changes. there were updates on Weibo from iQIYI Plan every month, and some of the releases for each quarter changed.

I’ve already seen that and have a copy of it. Is this updated (new) or not? Because I have the same link.

All streaming platforms, such as Tencent Video, Youku, Mango TV, and iQIYI, cannot disclose the official release date immediately. They usually announce the date a day or a week before the official release.

All streaming platforms, such as Tencent Video, Youku, Mango TV, and iQIYI, cannot disclose the official release date immediately. They usually announce the date a day or a week before the official release.

Wind Direction "youth version trailer"

https://weibo.com/1731986465/Ow0af3v7W

Repeated Question


Question 1: When will the drama air?

All streaming platforms, such as Tencent Video, Youku, Mango TV, and iQIYI, cannot disclose the official release date immediately. They usually announce the date a day or a week before the official release.

Question 2: Why is the drama delayed?

The series is not delayed at all. It just passed the review and obtained a distribution license one month and 27 days ago (counting). iQIYI might be strategizing the best release date. Please be patient.

Question 3: iQIYI said they planned to release it by the 3rd quarter of this year, but it got postponed.

iQIYI's plans for the entire quarter might change for various reasons. 2024 Not yet over. The year still has October, November, and December, so just wait for those months.

Question 4: Why are other dramas being released before TWOT, even though TWOT has high anticipation and reservations?

The hype and reservation count do not necessarily mean that a drama will air immediately. Some C-dramas are scheduled to air on networks like Hunan TV, CCTV, and others. The release schedule for these dramas is determined by these networks and streaming platforms such as iQIYI, Tencent Video, Youku, MangTV. Additionally, networks like CCTV and other networks may collaborate with various streaming platforms to offer online broadcasts of the series. These partnerships can lead to variations in when and where the drama is available, as different platforms and networks might have different schedules and promotional strategies. Therefre, the timing of the release and promotion of the series can be influenced by these factors, leading to potential changes in the release schedule.

Question 5: When will the series start its promotion?

The start of a drama’s promotion usually happens a few weeks to a month before its official release date. Promotion includes activities like releasing trailers, posters, and teasers, and hosting press conferences or interviews. The exact timing can vary depending on the drama and the marketing strategy of the production company.

EXAMPLE
So, if a drama is set to release in early October, it might expect to see promotional activities starting in late September or early October.

Just Stay Tuned and Just Wait Patiently.

Note: Feel free to correct any mistakes or add important details if needed.

If this answer isn’t helpful, I suggest trying to email iQIYI instead. We'll see if iQIYI has a better response to everyone's questions.

Yes, I already explained to her recently why Dark Night and Dawn is being released first before TWOT. I keep repeating my answer to her. iQIYI might possibly change their release plan since we don’t know the rest of their official release calendar.

If you’re a fan of C-dramas, why act like that? Just wait patiently, as the series will come out soon. I or We already explain what is reason about TWOT. Just wait patiently for the sake of the series and the cast.

2024 Not yet over. The year still has October, November, and December, so just wait for those months. I’m repeating what I said earlier: Strategizing (all streaming platforms like Tencent Video, Youku, Mango TV, iQIYI use that). All streaming platforms might change their release plans. They typically cannot disclose the release date of all series, and the release schedule or calendar plan for iQIYI FOR THE ENTIRE YEAR, typically announce the release date a day or a week before the official release.

It’s not a delay at all. It has been 1 month and 27 days since the series passed review and obtained a distribution license. It depends on iQIYI when they will broadcast the series. The release plan on iQIYI can change at any time.

The start of a drama’s promotion usually happens a few weeks to a month before its official release date. Promotion includes activities like releasing trailers, posters, and teasers, and hosting press conferences or interviews. The exact timing can vary depending on the drama and the marketing strategy of the production company.

EXAMPLE
So, if a drama is set to release in early October, you might expect to see promotional activities starting in late September or early October.

Just Stay Tuned and Just Wait Patiently.

In general, the start of a drama’s promotion usually happens a few weeks to a month before its official release date. Promotion includes activities like releasing trailers, posters, and teasers, and hosting press conferences or interviews. The exact timing can vary depending on the drama and the marketing strategy of the production company.

EXAMPLE
So, if a drama is set to release in early October, you might expect to see promotional activities starting in late September or early October.

It's not delayed at all. We don't know iQIYI's calendar plan yet, so just wait patiently. The series received its license in 1 month and 27 days, so it's not delayed. If you're a fan of C-dramas, you know that streaming platforms often change their release plans. Just wait until the end of this year

iQIYI might be strategizing the best release date to avoid clashing with other major releases or to maximize viewership during peak times.

All the big streaming platforms in Mainland China, like Tencent Video, iQIYI, Youku, and Mango TV, rely heavily on strategizing. They use different tactics to improve their content, draw in viewers, and keep up with the fast-paced world of digital entertainment.

It's not delayed at all. The series got the license and passed the review on July 11, 2024.. There are a lot of releases this month, and DNAD is planned to release instead of TWOT. We'll see if TWOT will broadcast next quarter, i repeat It's not delayed at all.

Here's the list of iQIYI's September releases:

Wind Direction – Starring Sun Qian, Zhai Zilu (Set to air on September 9)
Dark Night and Dawn – Starring Chen Zheyuan, Nie Yuan, Xing Fei (Online drama)
Echo of Her Voice – Starring Xu Jiaqi, Wei Zheming (Backlogged mid-tier historical drama)
Danger of Her Season 2 – Starring Zhang Xinyu, Zhang Tao (Revenue-sharing drama)

Let's hope TWOT will release this month. There's an upcoming series on iQIYI titled Wind Direction, set to broadcast on September 9. The announcement date was released two days before the official airing, so let's wait for TWOT.

I have no recent updates on the series. As far as I know, there's some controversy, but I can't say if that's one of the reasons why the series is still not airing.

1. Fan Conflict (June 2020)
- In June 2020, The Golden Hairpin (青簪行), a historical detective drama starring Kris Wu and Yang Zi, released a poster featuring the two main actors.
- Immediately after the poster's release, a dispute broke out between the fan bases of the two stars. The argument centered on which actor’s name should appear first in promotional materials, known as a “billing order” or “title fight” (撕番大战).
- Fans on both sides felt that their favorite actor should get top billing (the "C-position"), which is typically the most prominent position in marketing and often signifies a higher status in the show. This led to a public conflict between the two fan groups.

2. Industry Secrets Revealed
- As the conflict gained attention, it uncovered some controversial practices in the Chinese film and TV industry:
- "Drastically altered scripts" (魔改剧本): This refers to significant changes made to the script without considering the original story or characters, often to suit the preferences of specific actors or production companies.
- "Dual-version scripts" (阴阳剧本): This refers to two different versions of the same script, one shown to the public or regulators and another for the actual filming, often to avoid censorship.
- "Flying page scripts" (飞页剧本): This involves the frequent rewriting of scenes during filming, with changes sent to actors on new script pages. These changes often disrupt the flow and consistency of the
story.

3. CCTV-6’s Report (June 11, 2020)
- CCTV-6, a well-known Chinese state-run TV channel, covered this controversy on its Movie Review Today show.
- Wang Hailin, a well-respected figure in Chinese cinema, publicly criticized this behavior, saying that fighting over billing order was unacceptable in the industry. He emphasized that actors should focus on their craft rather than status and position.
- Film critic Tan Fei went further, stating that many people in the industry have become obsessed with “C-position” status (the most prominent position in group photos or marketing materials). He also warned that the entertainment industry should not rely solely on an actor’s popularity or fan base (referred to as "traffic") when making creative decisions, as it can harm the quality of the work.

4. Kris Wu Scandal (July 2021)
- In July 2021, Kris Wu became embroiled in a serious scandal involving allegations of sexual misconduct, which rapidly gained attention across China.
- This scandal caused a major public outcry, and many people began to question whether The Golden Hairpin which starred Kris Wu would still be released.
- On August 1, 2021, the official social media account for The Golden Hairpin deleted all posts related to Kris Wu, signaling that the production was distancing itself from him due to the scandal. This further cast doubt on the show’s future release.

Just wait patiently. All streaming platforms in Mainland China cannot disclose a release date; they will announce it a day or a week before. So just wait. So let's see if they broadcast the series the week after next.

The series received a distribution license from the National Radio and Television Administration for April to June 2021, meaning it was approved for release within that period.

During the 2022 National Radio and Television Work Conference, new regulations were announced that affected the release of certain types of content, including idol-based web variety shows and adaptations of 'BL' (a genre involving male/male relationships). These regulations aimed to create a healthier online cultural environment.

Due to these new regulations, The Winner is King could not be released as planned in 2022. As of early 2024, the series has not yet been broadcast.

Source (Baidu): https://baike.baidu.com/item/%E7%83%BD%E7%81%AB%E6%B5%81%E9%87%91?fromModule=lemma_search-box