Yuchen

Yup.

Yeah, it’s so short, but at least we got something today.

Yep, for now, let’s wait and see.

I’ll keep my expectations low for now .

Zhan Zhao Adventures | Chinese New Year Content

https://weibo.com/7920288830/Qs4P7r2dg

https://x.com/YoukuOfficial/status/2023233660477198805

Summer in Your Name | Chinese New Year Content

Cast Stills:
https://weibo.com/1642904381/Qs42pALdW

Blossom in Darkness | Chinese New Year Content

https://weibo.com/7931458852/Qs42qdx8z
https://weibo.com/7931458852/Qs4P7xCwf

Hidden Shadow | Chinese New Year Content

https://weibo.com/7896569356/Qs4r83qm1
https://v.douyin.com/DpVXvD6UsMI/

Ctrl+Alt+Life | Chinese New Year Content

New Year greetings
https://weibo.com/9014040680/Qs42qeBlt

Poster:
https://weibo.com/9014040680/Qs4eAjde9

Overdo | Chinese New Year Content

New Year Greetings:
https://weibo.com/8005959609/Qs3QelkaY
https://weibo.com/8005959609/Qs40Ip98h

I'm thinking this might be for upcoming events, since 2 supporting cast members have birthdays in March, and there's also the Youku Spring Investment Conference (April or May).

Well, let's wait and see what it's for and what other materials are for.

You're right. Hopefully, they keep releasing materials.

Also, I checked again, and if I’m not mistaken, Hidden Shadow Weibo shows a total of 96 posts. But, when I counted manually, only 84 are visible. So far, that means there are 12 hidden posts.

Well, not sure when they're going to post that.

📢 "Love beyond the Grave" Chinese New Year Content Release Schedule

📅 February 17
[白日提灯 Official Weibo]
https://weibo.com/u/7841387436
10:25 – New Year Poster
10:28 – Q-version (chibi-style) Group Illustration
10:29 – New Year Calendar

Also, Hujing Digital Media & Entertainment Group (formerly Alibaba Digital Media & Entertainment Group) had included Hidden Shadow in their spring season drama lineup, so it was tentatively expected to release around March–April 2025. But now, after spring, their marketing has suddenly stopped releasing the drama lineup for Youku every month.

Also, this Alibaba Entertainment Division (Hujing Digital Media & Entertainment Group) is the one responsible for handling Youku entirely, including investment, marketing and promotion for dramas, etc.

Yeah, last year there was a rumor about a May release, right? They started everything, like pre-broadcast investments and releasing promotional materials.

📢 “Overdo” Chinese New Year Content Release Schedule

📅 February 16 (Chinese New Year’s Eve)
[Official Weibo & Douyin]
https://weibo.com/u/8005959609
https://v.douyin.com/10Y1FMANAJU/
09:30 — New Year greetings

📅 February 17 (Chinese New Year’s Day)
[Official Weibo & Douyin]
https://weibo.com/u/8005959609
https://v.douyin.com/10Y1FMANAJU/
10:00 — New Year duo short video

https://weibo.com/1905302841/QrY97vYKx
https://weibo.com/7993225863/QrYdncp1f

As they should! We’ve been waiting.

Yep, it’s content for Chinese New Year’s Eve/Chinese New Year.

📢 "Hidden Shadow" New Year’s Eve Promotion Schedule

📅 February 16
[烽影燃梅香 Official Douyin]
https://v.douyin.com/jt7dcXJXeT0/
10:00 — Video materials

[烽影燃梅香 & 优酷 Official Weibo]
https://weibo.com/u/7896569356
https://weibo.com/youku
11:00 — Repost the video posted on the official Douyin

Yes, I’m still hoping 🤞🙏