Yuchen

This is the latest pre-broadcast investment promotion.

Youku historical drama "Blood River" has officially started soliciting investment/pre-broadcast investment promotion.

Broadcast Schedule: October (Tentative)
Genre: Historical Wuxia Drama
Number of Episodes: 40
Cast: Gong Jun, Peng Xiaoran, Qiao Zhenyu, Chang Huasen, Yang Yutong, etc.
Broadcast Platform: Youku

Source: Advertising Resources Express
https://mp.weixin.qq.com/s/PG3OLBQk8F7EBCaNUqYxPQ

"Blood River" has surpassed 2 million reservations on Youku!

Su Muyu Poster: https://weibo.com/1810176641/Q8uPrxDIS
Su Muyu & Mu Yumo Poster: https://weibo.com/1810176641/Q8uPYDiY5
[Exclusive] Behind-the-scenes clip: https://weibo.com/1810176641/Q8uQsu3QB

Can't wait to watch this drama next year! 🥰😍

📢 “Liang Jing Shi Wu Ri” will have its booting ceremony on October 19 at Wuxi Studio. This booting ceremony is not open to the public.

Info from Cheng Yi support station
https://weibo.com/7090325193/Q8u0UrylG

The Chinese title of "Unveil: Jadewind" has changed from 唐宫奇案 to 唐宫奇案之青雾风鸣

https://weibo.com/2949989907/Q8sXO2rSL

They only changed the Chinese title and have not yet been approved or obtained a distribution license.

And just to add, iQIYI provided a tentative broadcast schedule for the drama during its iQIYI Conference last month. iQIYI indicated that it is tentatively scheduled to air in Q3 2026.

Source: iQIYI Conference
https://pages.iqiyi.com/m/zbs/2025iqiyiijoydjshgm.html?qyc-pr=1

Yes, the drama started filming on August 2 and is still currently being filmed. It’s expected to finish around November (subject to official confirmation from the production team). iQIYI has also released a few promotional materials for it. You can check the official Weibo account of When I Meet the Moon.

"Blood River" New Promotional Materials

[Weibo]
Stills: https://weibo.com/1810176641/Q8rUmhcnW
[BTS] Su Muyu Clip: https://weibo.com/1810176641/Q8rYq53Jk
[BTS] Cast Clip: https://weibo.com/1810176641/Q8smLEuVM

[Douyin]
[BTS] Su Muyu Clip: https://v.douyin.com/ze0Okw5FtXY/
[BTS] Cast Clip: https://v.douyin.com/mKSXrlyR2I0/

"Sword and Beloved" has officially started soliciting investment/pre-broadcast investment promotion.

Broadcast Schedule: October (Tentative)
Genres: Costume Romance Fantasy Drama
Episodes: 36
Cast: Cheng Yi, Li Yitong, Guo Junchen, He Ruixian, Chang Huasen, Zhang Kaiying, Tong Mengshi, Rao Jiadi, etc.
Broadcast Platform: iQIYI

Source: Advertising Resources Express
https://mp.weixin.qq.com/s/VS3Z_jIFLGknOe6n6j2_BQ

It’s out now on Tencent Video/WeTV! 😍😍

"Touch" has officially passed the review.

The distribution approval/license will be granted soon.

https://weibo.com/2949989907/Q8ljj7J5m

"Fang Yuan Ba Bai Mi" has officially passed the review and obtained its distribution license.

https://weibo.com/2949989907/Q8lij08WW

Drama Calendar - 1st Week

October 9: Episodes 1-5
October 10: Episodes 6-7
October 11: Episodes 8-9
October 12: Episodes 10-11

https://mydramalist.com/discussions/769805-chang-an-xiao-fan-guan/145640-drama-calendar-schedule

"The Legend of Rosy Clouds" official Weibo shared a new photo for Joseph Zeng birthday.

https://weibo.com/8373004441/Q8ixvteIs

"Sword and Beloved" has officially passed the review, obtained its distribution license, and changed its Chinese title to 天地剑心.

License Number:(新)网剧审字(2025)第001号
Approved Episodes: 36
Date Issued: October 9, 2025

https://weibo.com/2949989907/Q8iUcDmet

Final Trailer: https://weibo.com/7925461011/Q8itRq9Wt

https://x.com/apphimbo/status/1976107336130494944?t=264ZwsdoPobWL9_l2y4llA&s=19

EP 1 Preview: https://v.qq.com/x/cover/mzc00200hacbjao/j4101v516n2.html

EP 2 Preview: https://v.qq.com/x/cover/mzc00200hacbjao/f4101hkx9lx.html

EP 3 Preview: https://v.qq.com/x/cover/mzc00200hacbjao/m41013hw0cy.html

EP 4 Preview: https://v.qq.com/x/cover/mzc00200hacbjao/g4101352fn4.html

The cast of "Yummy Yummy Yummy" will have a livestream tomorrow at 5:00 PM (China Time) on Tencent Video Live Studio.

Here’s the link to the livestream for tomorrow: https://v.qq.com/live/p/newtopic/4309478164_1759823902/index_h5.html?data_key=bmxOYlR6eUlWd0pFaUVtY2d4NUFUQSsx

I like the intro! 😍