You brought all the INTL numbers which are mostly due to the popularity of ML but the ratings dropped huge in…
Just to clarify I noted the viewership on Netflix in Korea. Just like the US, Nielson TV rating only make up a small number of total viewership, because the online streaming services are the future and it is already here. The reality is that kdramas like Destined For You and Twinkling Watermelon have lousy tv ratings in S. Korea, but because so many people are deserting Cable for streaming they are in reality huge hits -- and yes -- that includes internationally.
But that is where the money is. Folks just don't realize the importance of the Netflix effect for South Korea. In the US, viewership of Kdramas over the last two years has increased by over 200 percent because of it. On the Netflix platform, worldwide, over 65% have indicated that they have started to watch kdramas. So please don't make light of or treat disdainfully "INTL numbers." The ratings I quoted offset the one percent decline in the NR. In fact I think it is quite telling that The Matchmakers has remained in the top 5 for Netflix, Korea for the past week -- no big decline there. I bet if KBS 2 had the choice of having a drama with a 8% percent share in S. Korea, but was in the top 5 globally on Netflix, or Prime, or Disney+ I wonder what choice they would make?
Don't understand the negativity with this. First it ratings are fine. 7.9 on MDL is good. On IDMB it is at 8.2 which, again, is good. On Viki it is currently rated at 9.4 -- you guessed it -- good. It is in the top three on Netflix, Korea, with it's close to 12 million viewers, need I say it, good.
Rowoon is playing a comedic role and not a serious one, so to compare him to Destined With You is hardly fair. But more than that this drama is winning the visual award hands down. No one can deny Rowoon's visuals. Cho Yi Hyun is drop dead, flat out, pretty. Oh Yeju, the Crown Princess in Under The Queens Umbrella, the model in Korea for Maybelline, Pocari Sweat, Alba Heaven, Project M, among others has to be one of the most beautiful 20 year old woman anywhere. Finally the three sisters are all very nice to look at. It is an added bonus that I like all the characters that they are portraying.
So for me, the bottom line, of this drama is I am looking forward to episode 3.
But that is where the money is. Folks just don't realize the importance of the Netflix effect for South Korea. In the US, viewership of Kdramas over the last two years has increased by over 200 percent because of it. On the Netflix platform, worldwide, over 65% have indicated that they have started to watch kdramas. So please don't make light of or treat disdainfully "INTL numbers." The ratings I quoted offset the one percent decline in the NR. In fact I think it is quite telling that The Matchmakers has remained in the top 5 for Netflix, Korea for the past week -- no big decline there. I bet if KBS 2 had the choice of having a drama with a 8% percent share in S. Korea, but was in the top 5 globally on Netflix, or Prime, or Disney+ I wonder what choice they would make?
Finally I think Rowoon is popular in S Korea too.
Rowoon is playing a comedic role and not a serious one, so to compare him to Destined With You is hardly fair. But more than that this drama is winning the visual award hands down. No one can deny Rowoon's visuals. Cho Yi Hyun is drop dead, flat out, pretty. Oh Yeju, the Crown Princess in Under The Queens Umbrella, the model in Korea for Maybelline, Pocari Sweat, Alba Heaven, Project M, among others has to be one of the most beautiful 20 year old woman anywhere. Finally the three sisters are all very nice to look at. It is an added bonus that I like all the characters that they are portraying.
So for me, the bottom line, of this drama is I am looking forward to episode 3.