KM0704

Based on past experience, this shows that the production company didn't have budget for promotion. They are now trying to raise the money for the broadcast later. This is what infuriates Xu Kai fans regarding the drama because they cast him aside in order to give highlight for others but they rely on him to get the audience and traffic for the drama.

I think you have been misunderstood by the atmosphere of international dramas fangirling circle. Both Xu Kai and Zhou Ye do not belong to top traffic. Xu Kai is considered small traffic but Xu Kai has more public recognition due to explosion of Yanxi Palace while Zhou Ye is considered rising or waiting to explode actress. Top traffic's are those with constant active fans that maintain high visibility and high data. Also, the categorization of top traffic also varies. Some are due to idol background, variety show, and drama explosion. To maintain traffic also you need constant presence which means high marketing allocation. Reservation for the drama relies on many factors - casting, IP size, authors, production company etc. Spring of Blade belongs to small IP (average number of readers and popularity) with its author only had 1 drama released so far adapted from her works. So the reservation relies on casting and director as production company is not a big factory with well known reputation. Based on casting, without questionable reputation, the reservation should have at least reached 500k - 700k so the whole controversy about lack of funds, Xu Kai's minimal screen time, unfinished filming, fans boycott do have impact on the forecast of the drama. Otherwise, even if Xu Kai fans boycott it, Zhou Ye fans and her public recognition should be able to spur the reservation due to optimistic forecast on Zhou Ye's full story arc and big female lead but with sluggish increase on reservation shows that the romance arc and presence of ML is crucial to capture the interest of public to book the drama. Based on last drama account activity that they targeted 1M for 1st fans benefit unlock activity and final is 2M when airing date reached. (But now this post is no longer available, so they might have deleted it). So yes, 135k is low but my post above is about the importance of wide broadcast promotion because before Hi6 aired, the increase is on 1k per day but after Hi6 aired, the jump was 10k. Also, Xu Kai's participation in promotion is important to convince the fans (even though it can be seen that the effect is low as fans already seen enough from past dramas how Xu Kai was only used for promotion but missing in the drama).

The reservation increase quite rapid after Xu Kai's promotion on Hi6. Now 135k. Hi6 got high exposure.

If their initial plan is to proceed as per novel, they wouldn't invite known actor like Xu Kai. Inviting him means require him to help with the investment. In order to have him and pass the initial project starting stage, production will present character story for both ML and FL. To not film his scenes during the filming process after all the agreement done means they are cheating on investors. So the story about both was agreed from the beginning. and if they didn't film according to it, they need to face the investors and audience directly. They shouldn't put Xu Kai in promotion.

Some of his scenes didn't complete filming, so expected for smaller roles. But for propaganda, they are promoting it as if this is 2-person story to attract investment.

The propaganda and merchant materials all mentioned about both ML and FL story. It will be considered a scam if the male lead is missing later and suddenly when people questioning about it, they said this is female-centric drama. Why need to use ML for attracting watchers in the first place. They should have just be upfront and be confident about the theme. Similar situation with Moonlit Reunion again.

Turns out they do visit this page to check out if their fave being discussed. Just like the "drama fan" user below. I thought they were busy celebrating. Hello to the silent visitors who call us "victim fans".

Nah, I don't care, even if we didn't do it, we already being accused being demon. Why not just put to their face. Their side always believe their fandom got no flaw, it's always other's mistake and evil deeds towards them.

Great, this is what drama fan should do.

Drama fan doesn't know this rule. Only fandom knows. Drama fan just go to drama pages and discuss drama that they watched. They don't care about fandom feud. So stop trying to insist that you are innocent drama fan who happen to stumble upon this page. Also, we can't control what others wrote, this is free page unlike reddit where mods can control comments. You came to accuse the whole fandom but these people cannot touch your fandom. You tried to be the police on other's page.

You gave too many reasons to cover your tracks. You are disappointed with OP mentioning other fandom, no fandom is saint, why are you so sensitive about OP accusing other fandom is mocking Xu Kai? Are you so sure none of their fans mocking Xu Kai just because you didn't find it on MDL? You said our fandom accusing that fandom, there are only a few people here, so do they represent other Xu Kai fans? You didn't even address your point of accusing OP when in fact she was referring to those on Weibo, not on MDL.

You are trying so hard to hide the fact you are a fan of that actress. You visited this page of all days in a year with reason because of drama fan and you immediately knew who the actress OP referring to even though she didn't mention any name and immediately know what this is all about? Have you guys been secretly been watching this page to see if fans here discussing about your fave? Your comment immediately got 1 like. Btw, the mocking OP referring to is those on Weibo. I think you are obsessed with us too, you accused OP without knowing the basis.

the name is xu kai department affairs. but X got limit wording so fans simply use xu kai studio. none of huanyu artists ever have own studio. also the usual update about upcoming release of drama/variety show/magazine materials are actually delivered from xu kai's agent to fan group in order to organize support.

what i mean is don't trust anything that comes from yuzheng's mouth. he said no one expired, today he announce BL expired. So is his reply credible? Better don't spread anything unless confirmed. Also, once this reply got screenshot and spread, he deleted it.

The rule of Xu Kai's fans is never interacted with random rumor. If they don't interact means the rumor got no basis because fans usually able to get the source of rumor for drama. See how easily ZLS drama rumor change ML, it shows the earlier rumor about Xu Kai is unfounded. so fans didn't interact to avoid fan wars.

Back in March this year, netizen asked Yuzheng if any of his talents' contract will expire this year. He replied no.

Huanyu is not a listed company. If they are listed company, they will have to produce quarterly financial report and you can see whether the company is doing well or not. Huanyu never produce any financial report. Huanrui (Chengyi's company is a listed company. They produce financial report every year. If Huanyu is listed company, Yuzheng can't operate his shady operation.

That melon got no basis so far, that's why not much movement from both Zhao Lusi and Xu Kai cfans. If there's any truth to it, there will be movement/buzz around fans. Only those oblivious to how project rumor being passed around will make fuss about it and that's where fanwars usually occurred. Usually high profile pairing like this can cause fanwar during the rumor's stage but since both sides still chill, obviously they knew the one who spread it are not from the opposite side. Meaning, Zhao Lusi fans know ZLS don't need to hype the cake using Xu Kai's name and Xu Kai fans know ZLS don't need Xu Kai to hype the cake.

They are boycotting the production due to their manipulation of fans. They still support Xu Kai for this drama. They just won't spend money like cloud booking, renew platform membership, reservation, hyping up the drama on socmed. Basically they are exercising their rights as consumer. See Moonlit Reunion, how production treated Xu Kai and still rely on Xu Kai fans for promoting and cloud booking due to his traffic. That's cheating on consumers. People said their action will hurt Xu Kai as bad result equal to bad reputation, but how many bad reputation got mocked on Xu Kai in the past due to fraud in his dramas but Xu Kai prevailed. Also, Xu Kai fanbase already past normal traffic fans who cares about high data and high popularity. These are all inflated. If these data that many traffic fans boasted are real, industry won't suffer severe decline like now. For Spring of the blade, fans simply trusted Xu Kai's ability to deliver his character like what happen to Eight Hundred. They just don't want to help others leech off Xu Kai and robbed his result like what happen many times in the past.

Yes, a phone. To replace the broken one.