Replying to Song-yi • Jul 7, 2021
Title Nevertheless,
Just curious, is it true that this drama is kinda flopping in SK but is popular internationally?
So far in South-Korea the viewer ratings seem to be dropping ( the first episode was 2.5% in the Seoul area, roughly 2.2% nationwide) with the recent episode averaging at 1.173%. This is an interesting case as Nevertheless in SK airs on cable network ( JTBC) and so viewers ratings will always be a little lower. That aside it seems as though this drama is evidently is flopping ( there could be several reasons by air time, rating restrictions, lacking publicity etc) in SK. However it seems unlike even a couple of years back, a lot of networks have caught onto the ideology that they can still gain ratings and make a profit by selling the rights to international companies such as Netflix. ( Hence why the drama seems to be flourishing pretty well amongst the international community.)
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