I never usually write reviews because I'm lazy but after seeing all the negative responses, I feel like I have to! I've been watching kdramas for the past 6 years and I've never seen so much hate. I was hooked from the very first episode, and yes, I'll admit, who the first male lead is will confuse you at first. But I'd say that's very clearly established by episode 3, and if you're a fan of kdramas, who is used to the melodrama and tropes, then this drama will suit you. I found the main couple to be adorable, and the male lead was refreshing, representing all those kids who were labelled 'gifted and talented' as a child, only to be seen as average and a failure as a young adult. If you're looking for a business drama, these elements do fade out, and mid-way through the story there is a heavy focus on angst and misunderstandings, but I lapped this up and love anything with yearning. My only jibe is that the talents of Kang Ha Na are somewhat wasted. So, if you're looking for a story about underdogs, found family, sibling rivalry, overcoming insecurities, and all-round adorable relationships (platonic, romantic, and familial!), then give Start-Up a chance! If you find yourself experiencing second lead syndrome, and this is the only thing keeping you going, then drop it and quit all the hyperbolic moaning and hypocritical bashing!