I think the reason is because the first episode does an excellent job of creating a sense of nostalgia among the characters. Set in the 70s, the first few episodes are basically a huge flashback sequence that sets up the rest of the series.
This episode is not complicated at all. In fact, it's highly traditional, down to the love triangle and straightforward dialogue. The timidity and vacillation of the characters does well to evoke a sense of a different time, a "simpler" time.
This drama's soundtrack is among my favorites as well. Melancholy, classical, sweet and endearing. Another contributor to the sense of nostalgia.
To be fair, I enjoy slower dramas that focus more on subtly and expression more than dialogue. For example, whereas not as many people enjoyed the drama Summer Scent because of its slow pace and development, I had a blast with it.
I enjoyed the 70s portion of the drama much more than the modern setting that begins in episode 5.
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