No Gain, No Love had a lot of promise. It had a lot of classic tropes, it had Shin Min Ah, it was very progressive for a kdrama. But I think that the main issue is that this show tried to do way too much with only 12 episodes.

There were so many storylines that a lot of them didn’t get resolved at all (with Ji Uk’s parents, or her ex) or were so rushed that they had no impact at all. Even the main relationship didn’t feel developed, so it felt like it had no stakes. Kim Young Dae really didn’t work for me as a lead and he did not have great chemistry with Shin Min Ah.

Ja Yeon was adorable and I really wish she had gotten more screentime. The show tried to do too much with her character in very limited time. I liked her arc as a romance writer and would have liked that to be more of the focus. The whole murderer dad getting out of jail and coming for her was a pretty unnecessary plot line. I wanted to like her romance more than I did. The way they met was very hard to come back from and it kind of dampened their entire arc.

The third friend’s storyline was completely forgettable and uninteresting. They should have just written her out if they were going to do a shorter show. Everything with Hae-young’s ex was also very annoying and took time away from other plot points.

I could see that there were elements of Hae-young’s character arc that I would’ve liked and could’ve connected with but the show just never delved into those parts in any meaningful way. Even her relationship with her mom felt like afterthought.

After a somewhat promising start, the show really fell flat for me in the last couple episodes. I’d still say watch it if you love Shin Min Ah, but overall the drama felt pretty shallow in terms of the characters and story.