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Start-Up korean drama review
Completed
Start-Up
24 people found this review helpful
by ownes
Dec 6, 2020
16 of 16 episodes seen
Completed
Overall 7.5
Story 7.0
Acting/Cast 9.0
Music 9.0
Rewatch Value 7.0

Idle hope served in unfair doses

Start-Up started with the promise of something different, with the chance to become more than just a bundle of side arcs and predictable endings with faded, empty emotions. It didn't live up fully to that promise, but rather bloomed in a different way.

There's many aspects to praise: it deals with a side of business I'd say is unknown to many (me included, and I'm studying management!), its writing (not the plot, mind you) is smartly crafted and delicious to hear, to feel. The acting and the cast could not have been better, alongside the ost that was like no other. Cinematography and some clever plot points here and there (tvn was very sly with the parallel scenes) also made watching much more enjoyable. It also had some good messages every now and then, although their execution wasn't... the best. Still, it wanted, and surely did plant a somewhat feeling of...idle hope.

No matter how pleasant it was, it has to be mentioned that Start-Up lost its message, its way and purpose between love quarrels and far too few business aspects. It fell victim of the 'time-jump-to-excuse-character-development syndrome, to the no-existent-character-development sense and, yes, the side arch or sample-character (cough villain-ish dad and jerk-ish half-brother cough) that no one asked and is tired of meeting.

Because it dealt with actual complex, layered and unusual people living in unpleasant, uncomfortable scenarios that required meaningful actions, Start-Up most likely will give any viewer a headache: one has to deal with problems that could've easily been solved with communication, with more sensibility and less... yeah, less drama.... As neutral as I try to be, the writers can't fully shake the sensation of unfairness with the way things turned out. It was a happy ending, but not a satisfactory one. At least, not for me.

When I think about Start-up, a lot of missed opportunities come to mind, but if they were all to be fulfilled, I'm afraid it would probably make the drama 40 episodes long instead of 16. So, for what it is, it wasn't bad. A lot of food for the mind, but if you like to get worked up then go ahead and watch it.
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