Official Livestream Sales Report for Jiangzhong Hougu
📌 Key Sales Day
Official Announcement & Livestream Day 🏆Spokesperson-exclusive link GMV: 6.86 million RMB+
📌 Livestream Performance
🏆Entered the livestream and immediately ranked Top during that time slot 🏆Douyin Flagship Store Ranking: No. 1 🏆Snacks & Specialty Products Ranking: No. 1
I'm over the moon, Glory's CVB ratings are taking off. This is why if some of y'all new 🥝s wonder why he don't star with traffic flowers. The door is not closed but he is just impressive this way. He can carry it with his own strength.
Hou Minghao’s recent commercial (SW) momentum has been absolutely explosive. After Love in the Clouds aired, he successively announced 18 endorsements; after Glory in 2026, he announced another 6. The drama itself comes with built-in advertising and he can carry investment and sponsorship on his own, with several more endorsements still lined up waiting to be announced. In just the past few months, his cumulative sales have exceeded 60 million+ RMB. This is what you call a truly effective drama run—every move he makes gets scrutinized because he’s genuinely making people jealous.
Hunan TV's prime-time slot is currently airing #Glory#. Tonight, the drama achieved a record-breaking real-time viewership rating, peaking at 0.6245 and securing its 14th consecutive top spot among provincial satellite channels!
Hunan TV's prime-time slot is currently airing #Glory#. Tonight, the drama achieved a record-breaking real-time viewership rating, peaking at 0.6245 and securing its 14th consecutive top spot among provincial satellite channels!
"According to Maoyan data, #Glory# has garnered 2.8 billion views, with 1 billion effective views. It has been number one in effective views for 11 consecutive days. This is the closest data we've seen from within the platform.
It has consistently led the pack in Hunan TV's prime time slot.
The platform is making money, the actors are carrying the show, and even other platforms are asking if we have similar content.
I'm very satisfied. Everyone, please continue watching #Glory# , it's truly amazing, incredibly good, and very stress-relieving.
"According to Maoyan data, #Glory# has garnered 2.8 billion views, with 1 billion effective views. It has been number one in effective views for 11 consecutive days. This is the closest data we've seen from within the platform.
It has consistently led the pack in Hunan TV's prime time slot.
The platform is making money, the actors are carrying the show, and even other platforms are asking if we have similar content.
I'm very satisfied. Everyone, please continue watching #Glory# , it's truly amazing, incredibly good, and very stress-relieving.
Hunan TV's afternoon slot is ready with a "viewing surprise"—the rerun of "Glory" continues to "break out of its circle," successfully taking first place in the ratings of provincial satellite TV channels in the same time slot according to China Video Big Data (CVB).
"Time flies so fast. Each time a work is released, the days are counted in. As the Lunar New Year approaches, Lu Jianglai's story comes to an end. He is the last character I'll be playing this year. In the drama, he endured a tumultuous summer, a turbulent autumn, and a bitterly cold winter. The story concludes, leaving us with a warm spring. Lu Jianglai, when you arrive in Linji, a warm spring will also greet you.
At the beginning of the story, Lu Jianglai, the former Imperial Inspector of Eight Prefectures, ruthlessly schemed to achieve his goals, putting himself in a life-or-death game. Ruthlessness was my first impression of him. Whatever means Lu Jianglai used, he would achieve. He was a meticulous civil official and a tenacious military general. Facing corrupt colleagues, he meticulously set traps, leaving no room for criticism. When the law couldn't solve the problem, he didn't hesitate to sacrifice himself to inflict heavy losses on the enemy. Every evil has its own way of being dealt with. While upholding justice and eliminating evil is certainly satisfying, it is filled with heartache. For a single old case, how many good officials fell victim to the machinations of treacherous ministers and ended up in prison? This was just the tip of the iceberg; he couldn't bear to think of the rest. So, as the wielder of the blade, he was willing to become a sharp blade himself, carving out a path to clarity.
Arriving in Linji felt like meeting his match. In a life-or-death struggle, Lu Jianglai lost by a hair's breadth. His identity erased, he took refuge in the Rong family mansion, staging a series of elaborate dramas, boldly displaying his "talents." His acting skills led him to become a "servant," seeking identity and status from the future head of the Rong family, without wasting a single moment. After regaining his identity, he didn't shy away from his "wanting both." Justice and loyalty are choices countless people throughout history have faced, but Lu Jianglai insisted on having both. He had a proactive obsession with ideals and emotional values; one could call it greed. He deeply felt the suffering of the common people, and his sincere affection for Bao'er fueled his greatest hope for happiness. The desire to gain and the fear of loss were mutually reinforcing; intense hatred and deep love pulled at each other. Since this was the case, he had no choice but to cross this most difficult path, relying on his own strength.
When he was Lu Jianglai, he could handle even the most difficult situations. But the constraints of his status plunged him into a deep winter, causing him immense pain and despair. He allowed himself to slowly wither away, and this was the first time everyone witnessed Lu Jianglai's downfall. This was a wound he had to reopen; only by completely eradicating the "lesion" could he achieve rebirth. He denounced the cannibalistic Duke's mansion and refuted the binding force of filial piety. He had his own understanding of loyalty and filial piety, and he would rather die than be a prisoner of the high-ranking family. When the last thread of kinship was severed, he completely broke free from his past.
From then on, he was no longer a son of the Xue family; he was simply Lu Jianglai.
Returning to Linji was Lu Jianglai's heart's desire, to protect the land and speak out for the people. His vision of the nation and the world began with protecting the people in his own small family, using the beauty of the small family to build a harmonious world. This was also his initial motivation for entering officialdom.
In the story of "Jade Tea Bone," the flavors of Lu Jianglai's life are hidden, offering endless reflections for those who experience it. Thank you , Mr. Yu Zheng, for your unwavering affirmation! A special thank you to Directors Zhang Zhiwei and Ma Shige ; every day was a learning experience working with everyone! Thank you, Bao'er ( @我是娜扎) ; we share a common goal and will be each other's strength. The story continues. Finally, thank you to all the behind-the-scenes staff. To achieve the perfect shot, you used top-of-the-line equipment, yet also employed the simplest methods. Many viewers found it amusing to see the staff "hand-crafting special effects" in the behind-the-scenes footage. Every shot is the result of everyone's collaborative efforts; no one can be missing. A heartfelt thank you to everyone for their hard work!
It was worth the trip. Thank you for all the expectations, recognition, and support. See you next time!".
“What left the deepest impression on me about Xiao Hou laoshi was how he always liked to hum little tunes while sitting in front of the monitor, discussing the next scenes with me, cute yet serious. (And every time, Xiao Miao never forgot to ‘snatch’ the snacks off the table, haha)”
[Miao as in meow 🐱] [‘snatch’ as in take with the mouth]
As these words reach you, may they find you well. Though months have passed, the scene of your first meeting still lingers vividly before our eyes.
It was a night where wind and snow filled the sky. He suddenly lifted his gaze, before his heart could stir, his body had already leaned forward; she turned to look back, her face streaked with dust and blood, her eyes bright as the moon. It felt like love at first sight, and yet also like two evenly matched opponents meeting across a chessboard.
Before that encounter, he was Lu Jianglai, the imperial censor who observed with razor-sharp clarity and acted only after careful calculation. She was Rong Shanbao, the tea king of the Rong family, commanding her enterprise with strategic precision.
Between confrontation and probing, they gradually came to recognize each other’s true hearts. Even amid schemes and counterplots, the heat within could not be concealed; time and again, when their gazes met, it became a moment of souls in perfect accord.
As events shifted and reversed in a turbulent, unpredictable tide, after the final choices were made, he continued to safeguard the people of Linji, and she remained the pillar of the Rong household, both holding fast to the beliefs they carried at the very beginning of their story, never once wavering.
We admire the light each of you carries within yourselves, and we are indulged in the resonance of your souls. In Lu Jianglai’s heart, Rong Shanbao is the one person for a lifetime, one love no replacement and the same is true for her. To love oneself first, and then to love another. You are each other’s confidants, lovers who cannot be driven away, and evenly matched players across the board.
To us, Lu Jianglai and Rong Shanbao are not merely figures within a drama, but people who feel vividly present in our lives. It is because of you that we believe such souls truly exist in this world. And we hope that 'Glory' has brought everyone a touch of sweetness, a moment of reflection, and a measure of warmth in the depths of a cold winter.
Our gratitude also extends to the sisters of the Rong family, to all gentlemen, and to the family of the Duke’s mansion. With you, 'Glory' is made whole. Thank you for adding these indispensable, richly weighted strokes to the story.
Though this letter is brief, our feelings are long. May you, in a parallel world, guard a mountain of tea leaves, gather around the stove to brew snow, and live in peace and ease. And may every 'Quan Ming Producer' (nickname for 'Glory' drama fans) become the protagonist of their own life’s script, bright as the moon and brave enough to love~
Here, 'Glory' comes to its conclusion; yet the story of Lu Jianglai and Rong Shanbao will continue on. Farewell, for it is only in parting that we prepare for a better reunion to come."
The drama #Glory#, starring Hou Minghao , concluded its run on Mango TV's Super Points section. Hou Minghao's character , Lu Jianglai, achieved a remarkable three-week consecutive win as the best-performing character in the historical drama market, marking a successful conclusion to his career.
In the later stages of the series, the character's contribution to viewership continued to climb and remained consistently high. This trend reflects the rare "cross-over power" and long-tail effect of Lu Jianglai's character in the historical drama genre.
The underlying logic for this strong start and sustained success lies in Lu Jianglai's successful establishment of a rare "intelligent green tea" male lead persona within the context of gender narrative reconstruction. Through sophisticated social maneuvering of "showing weakness," he constructed a new kind of gender interaction tension. Facing the vast leap in status from a down-on-his-luck stable boy to a rising star in officialdom, Hou Minghao accurately grasped the character's sense of "worthiness" and independent growth trajectory. His performance didn't stop at superficial "weakness," but rather constructed a highly tense aesthetic of survival through the extreme contrast between "restrained kneeling" and "last-ditch counterattack." His dramatic scenes were cunning and calculating, while his action scenes were crisp and clean.
This portrayal, combining "high intelligence" with vivid "humanity," allowed the character to transcend the flat constraints of a mere tool, successfully triggering a deep resonance with the audience.
From an industry perspective, Lu Jianglai's success not only filled the gap in the genre of "highly intelligent, cunning, and manipulative," but also reflected a substantial advancement in the actor's performance methodology. According to Datawin's monitoring, in discussions related to Hou Minghao and Lu Jianglai, the proportion of discussions involving professional dimensions such as "exquisite acting skills," "original voice lines," and "contrast control" has exceeded 30%. The focus of public opinion has significantly shifted from simple external scrutiny to internal qualities such as "layers of eye acting" and "micro-expression management." Hou Minghao's nuanced acting has shifted public perception from "attractive looks" to "enduring acting skills," breaking established aesthetic norms. This finale signifies that he has built core competitiveness in the "intellectual and strategic" and "complex and multifaceted" genres, significantly raising market expectations for his future commercial value and acting choices.
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📌 Key Sales Day
Official Announcement & Livestream Day
🏆Spokesperson-exclusive link GMV: 6.86 million RMB+
📌 Livestream Performance
🏆Entered the livestream and immediately ranked Top during that time slot
🏆Douyin Flagship Store Ranking: No. 1
🏆Snacks & Specialty Products Ranking: No. 1
📌 Livestream Day Highlight Moment
🏆Cumulative exposure/impressions: 3.81 million+
https://m.weibo.cn/status/5257933094389438
After Love in the Clouds aired, he successively announced 18 endorsements; after Glory in 2026, he announced another 6. The drama itself comes with built-in advertising and he can carry investment and sponsorship on his own, with several more endorsements still lined up waiting to be announced. In just the past few months, his cumulative sales have exceeded 60 million+ RMB. This is what you call a truly effective drama run—every move he makes gets scrutinized because he’s genuinely making people jealous.
https://m.weibo.cn/status/5257635060259578
https://m.weibo.cn/status/5255668153976223
Hunan TV's prime-time slot is currently airing #Glory#. Tonight, the drama achieved a record-breaking real-time viewership rating, peaking at 0.6245 and securing its 14th consecutive top spot among provincial satellite channels!
https://m.weibo.cn/detail/5257654148271051
Hunan TV's prime-time slot is currently airing #Glory#. Tonight, the drama achieved a record-breaking real-time viewership rating, peaking at 0.6245 and securing its 14th consecutive top spot among provincial satellite channels!
https://m.weibo.cn/detail/5257654148271051
Total brands: 12
Total ad placements: 92
Total ad duration: 917 seconds
Thankful to HMH's own endorsement for the advertising sponsorship ♥️.
Total brands: 12
Total ad placements: 92
Total ad duration: 917 seconds
Thankful to HMH's own endorsement for the advertising sponsorship ♥️.
https://x.com/ncybear/status/2013690864225194147?t=EVKX92ARL3bC13vnXguzTA&s=19
PS: To those curious 🥝s, here is the poster with his brand deals.
"According to Maoyan data, #Glory# has garnered 2.8 billion views, with 1 billion effective views. It has been number one in effective views for 11 consecutive days. This is the closest data we've seen from within the platform.
It has consistently led the pack in Hunan TV's prime time slot.
The platform is making money, the actors are carrying the show, and even other platforms are asking if we have similar content.
I'm very satisfied. Everyone, please continue watching #Glory# , it's truly amazing, incredibly good, and very stress-relieving.
2026 has started off well, I'm so happy!!!"
https://m.weibo.cn/detail/5257457569628405
"According to Maoyan data, #Glory# has garnered 2.8 billion views, with 1 billion effective views. It has been number one in effective views for 11 consecutive days. This is the closest data we've seen from within the platform.
It has consistently led the pack in Hunan TV's prime time slot.
The platform is making money, the actors are carrying the show, and even other platforms are asking if we have similar content.
I'm very satisfied. Everyone, please continue watching #Glory# , it's truly amazing, incredibly good, and very stress-relieving.
2026 has started off well, I'm so happy!!!"
https://m.weibo.cn/detail/5257457569628405
https://m.weibo.cn/status/5257605204935572
"Time flies so fast. Each time a work is released, the days are counted in. As the Lunar New Year approaches, Lu Jianglai's story comes to an end. He is the last character I'll be playing this year. In the drama, he endured a tumultuous summer, a turbulent autumn, and a bitterly cold winter. The story concludes, leaving us with a warm spring. Lu Jianglai, when you arrive in Linji, a warm spring will also greet you.
At the beginning of the story, Lu Jianglai, the former Imperial Inspector of Eight Prefectures, ruthlessly schemed to achieve his goals, putting himself in a life-or-death game. Ruthlessness was my first impression of him. Whatever means Lu Jianglai used, he would achieve. He was a meticulous civil official and a tenacious military general. Facing corrupt colleagues, he meticulously set traps, leaving no room for criticism. When the law couldn't solve the problem, he didn't hesitate to sacrifice himself to inflict heavy losses on the enemy. Every evil has its own way of being dealt with. While upholding justice and eliminating evil is certainly satisfying, it is filled with heartache. For a single old case, how many good officials fell victim to the machinations of treacherous ministers and ended up in prison? This was just the tip of the iceberg; he couldn't bear to think of the rest. So, as the wielder of the blade, he was willing to become a sharp blade himself, carving out a path to clarity.
Arriving in Linji felt like meeting his match. In a life-or-death struggle, Lu Jianglai lost by a hair's breadth. His identity erased, he took refuge in the Rong family mansion, staging a series of elaborate dramas, boldly displaying his "talents." His acting skills led him to become a "servant," seeking identity and status from the future head of the Rong family, without wasting a single moment. After regaining his identity, he didn't shy away from his "wanting both." Justice and loyalty are choices countless people throughout history have faced, but Lu Jianglai insisted on having both. He had a proactive obsession with ideals and emotional values; one could call it greed. He deeply felt the suffering of the common people, and his sincere affection for Bao'er fueled his greatest hope for happiness. The desire to gain and the fear of loss were mutually reinforcing; intense hatred and deep love pulled at each other. Since this was the case, he had no choice but to cross this most difficult path, relying on his own strength.
When he was Lu Jianglai, he could handle even the most difficult situations. But the constraints of his status plunged him into a deep winter, causing him immense pain and despair. He allowed himself to slowly wither away, and this was the first time everyone witnessed Lu Jianglai's downfall. This was a wound he had to reopen; only by completely eradicating the "lesion" could he achieve rebirth. He denounced the cannibalistic Duke's mansion and refuted the binding force of filial piety. He had his own understanding of loyalty and filial piety, and he would rather die than be a prisoner of the high-ranking family. When the last thread of kinship was severed, he completely broke free from his past.
From then on, he was no longer a son of the Xue family; he was simply Lu Jianglai.
Returning to Linji was Lu Jianglai's heart's desire, to protect the land and speak out for the people. His vision of the nation and the world began with protecting the people in his own small family, using the beauty of the small family to build a harmonious world. This was also his initial motivation for entering officialdom.
In the story of "Jade Tea Bone," the flavors of Lu Jianglai's life are hidden, offering endless reflections for those who experience it. Thank you , Mr. Yu Zheng, for your unwavering affirmation! A special thank you to Directors Zhang Zhiwei and Ma Shige ; every day was a learning experience working with everyone! Thank you, Bao'er ( @我是娜扎) ; we share a common goal and will be each other's strength. The story continues. Finally, thank you to all the behind-the-scenes staff. To achieve the perfect shot, you used top-of-the-line equipment, yet also employed the simplest methods. Many viewers found it amusing to see the staff "hand-crafting special effects" in the behind-the-scenes footage. Every shot is the result of everyone's collaborative efforts; no one can be missing. A heartfelt thank you to everyone for their hard work!
It was worth the trip. Thank you for all the expectations, recognition, and support. See you next time!".
https://m.weibo.cn/status/5257632420201788
“What left the deepest impression on me about Xiao Hou laoshi was how he always liked to hum little tunes while sitting in front of the monitor, discussing the next scenes with me, cute yet serious. (And every time, Xiao Miao never forgot to ‘snatch’ the snacks off the table, haha)”
[Miao as in meow 🐱]
[‘snatch’ as in take with the mouth]
https://x.com/ncybear/status/2013878005119217770?t=TXjWAFUmKV8H4-jPpSDKnA&s=19
As these words reach you, may they find you well.
Though months have passed, the scene of your first meeting still lingers vividly before our eyes.
It was a night where wind and snow filled the sky.
He suddenly lifted his gaze, before his heart could stir, his body had already leaned forward; she turned to look back, her face streaked with dust and blood, her eyes bright as the moon. It felt like love at first sight, and yet also like two evenly matched opponents meeting across a chessboard.
Before that encounter, he was Lu Jianglai, the imperial censor who observed with razor-sharp clarity and acted only after careful calculation. She was Rong Shanbao, the tea king of the Rong family, commanding her enterprise with strategic precision.
Between confrontation and probing, they gradually came to recognize each other’s true hearts. Even amid schemes and counterplots, the heat within could not be concealed; time and again, when their gazes met, it became a moment of souls in perfect accord.
As events shifted and reversed in a turbulent, unpredictable tide, after the final choices were made,
he continued to safeguard the people of Linji,
and she remained the pillar of the Rong household, both holding fast to the beliefs they carried at the very beginning of their story, never once wavering.
We admire the light each of you carries within yourselves, and we are indulged in the resonance of your souls. In Lu Jianglai’s heart, Rong Shanbao is the one person for a lifetime, one love no replacement and the same is true for her. To love oneself first, and then to love another. You are each other’s confidants, lovers who cannot be driven away, and evenly matched players across the board.
To us, Lu Jianglai and Rong Shanbao are not merely figures within a drama, but people who feel vividly present in our lives. It is because of you that we believe such souls truly exist in this world. And we hope that 'Glory' has brought everyone a touch of sweetness, a moment of reflection, and a measure of warmth in the depths of a cold winter.
Our gratitude also extends to the sisters of the Rong family, to all gentlemen, and to the family of the Duke’s mansion. With you, 'Glory' is made whole. Thank you for adding these indispensable, richly weighted strokes to the story.
Though this letter is brief, our feelings are long.
May you, in a parallel world, guard a mountain of tea leaves, gather around the stove to brew snow, and live in peace and ease. And may every 'Quan Ming Producer' (nickname for 'Glory' drama fans) become the protagonist of their own life’s script, bright as the moon and brave enough to love~
Here, 'Glory' comes to its conclusion; yet the story of Lu Jianglai and Rong Shanbao will continue on.
Farewell, for it is only in parting that we prepare for a better reunion to come."
https://x.com/ncybear/status/2013846548019585440?t=GDTsvJJfyZrYlDJMTcQYCA&s=19
https://m.weibo.cn/status/5257465261196215
In the later stages of the series, the character's contribution to viewership continued to climb and remained consistently high. This trend reflects the rare "cross-over power" and long-tail effect of Lu Jianglai's character in the historical drama genre.
The underlying logic for this strong start and sustained success lies in Lu Jianglai's successful establishment of a rare "intelligent green tea" male lead persona within the context of gender narrative reconstruction. Through sophisticated social maneuvering of "showing weakness," he constructed a new kind of gender interaction tension. Facing the vast leap in status from a down-on-his-luck stable boy to a rising star in officialdom, Hou Minghao accurately grasped the character's sense of "worthiness" and independent growth trajectory. His performance didn't stop at superficial "weakness," but rather constructed a highly tense aesthetic of survival through the extreme contrast between "restrained kneeling" and "last-ditch counterattack." His dramatic scenes were cunning and calculating, while his action scenes were crisp and clean.
This portrayal, combining "high intelligence" with vivid "humanity," allowed the character to transcend the flat constraints of a mere tool, successfully triggering a deep resonance with the audience.
From an industry perspective, Lu Jianglai's success not only filled the gap in the genre of "highly intelligent, cunning, and manipulative," but also reflected a substantial advancement in the actor's performance methodology. According to Datawin's monitoring, in discussions related to Hou Minghao and Lu Jianglai, the proportion of discussions involving professional dimensions such as "exquisite acting skills," "original voice lines," and "contrast control" has exceeded 30%. The focus of public opinion has significantly shifted from simple external scrutiny to internal qualities such as "layers of eye acting" and "micro-expression management." Hou Minghao's nuanced acting has shifted public perception from "attractive looks" to "enduring acting skills," breaking established aesthetic norms. This finale signifies that he has built core competitiveness in the "intellectual and strategic" and "complex and multifaceted" genres, significantly raising market expectations for his future commercial value and acting choices.
https://m.weibo.cn/status/5257125271700473
https://x.com/ncybear/status/2013521764333297667?t=_RDu_rzZEtB8CBEA3g177A&s=19
Top 3️⃣: Ji Bozai - Love in the Clouds
https://m.weibo.cn/status/5257180670329990