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Same emotions with you! Please please a good and strong plot 😫🙌.

The Unclouded Soul seems to be really coming this month. The material coordinator (docking) already posted.

Oh 🥹 welcome 🙌.

The Unclouded Soul ad appearing on iQIYI. With words such as "Coming soon" and "Stay tuned".

https://m.weibo.cn/status/5244982207976119

I hope 😫

we shall wait and see

ah now I get what you mean, you too

There's indeed many arguments (in mainland) about what he really said in this interview. Some fans said that he will not talk randomly and spread this "at the end of December" in that interview with no reliable source himself given by the platforms. To be clear, I usually post my own thoughts after I posted a source or link but I got busy with real life and I did not remember to put the note: that there's "probably" in that interview. And now the CCTV schedule is kinda shaky, idk if the drama will be taken off CCTV schedule or they will wait for the available slot. CCTV prefers historical/life drama/ non-fantasy/non-idol but this push and pull with the schedule is getting tiring atp especially now they suddenly pulled supposedly another drama in the timeslot possible for TUS 🚶.

HMH: "By the end of this month, my new drama will be airing soon."

who or what is geng?

strategic way for brands to market in an engaging, subtle, and targeted manner

fr fr 🙌🙌🙌

High possibility

251216 雀巢中国 weibo update

Hou Minghao officially announced as Nestle China product recommendation ambassador

https://x.com/archivesneo/status/2000749499707482354?t=P7VcXl1u-QA5IK5gn4c1Mg&s=19

📢📢📢 New Endorsement Alert (Nestle)

12.16 10:00 Official announcement - Nestlé official Weibo, Douyin, and Xiaohongshu

12.23 12:00 ID video - @HouMinghao
14:00 ID video - Official Douyin, Xiaohongshu, and official Weibo repost

12.24 12:00 Audio interaction video - Official Weibo, Douyin, and Xiaohongshu

Seems like the rumoured 12.29 date is true.
The date written to the drama's brand collaboration.

https://m.weibo.cn/status/5244202645981951

Director Xu Jizhou said that his costume drama "The Unclouded Soul" will be broadcast on iQiyi, Youku, and CCTV at the end of this month.

https://m.weibo.cn/status/5244237282542386

🆕 schedule added:

12.15 — ad shooting
12.17 — brand livestream (heyone)
12.18 — brand livestream & ad shooting
12.20 — brand event (haidilao) & brand livestream (tmall)
12.22 — ad shooting
12.24 — ad shooting

https://x.com/archivesneo/status/2000412504766525529?t=j3MHlV16gGDZcqVyNlH4Bg&s=19

251215 天猫 weibo update

Hou Minghao is officially announced as Tmall Gift Ambassador

https://x.com/archivesneo/status/2000387302473007423?t=rz5Q5NusD8Lto2nlKGYHjQ&s=19

Hou Minghao's achievements within the past six months:

- 7,000-capacity concert tickets sold out within seconds (pre-drama release)
- 100,000+ cloud bookings
- Two magazines, released close together, each reached nearly 5M+ RMB
- Three brand endorsements released performance reports, and every single one hit 5M+ RMB on exclusive links
- Ranked 4th place in the iQIYI Scream Night ‘Light-Up’ ranking

While each campaign could be seen as a concentrated effort, his consistent performance over half a year demonstrates remarkable stability.

Since the broadcast of Love in the Clouds, commercial deals have surged with three consecutive sales reports within a month, demonstrating remarkable consistency.

Hou Minghao embodies
Exceptional commercial value
Strong sales influence
Positive public perception and nationwide recognition

https://m.weibo.cn/status/5243764269648999