"The Netflix production "Hellbound" started even more successfully on the global streaming platform in November 2021 than "Squid Game". Dystopias (stories about gloomy visions of the future) these days obviously hit a sore spot in the global mass consciousness - the fear of what still is to come, considering that nothing will be the way it used to be....

Accordingly, "Hellbound" generally plays with people's fears. The characters in the story also play with people's fears - here in the face of a hell on earth that is spreading inexorably, flanked by a modern form of witch hunts and establishing a new order in which there is little room for hope and light. Because even as a reward for a righteous life, only death awaits in the end. At best, you don´t have to be ashamed and getting ridiculed of it.

The focus for the 'not righteous' is a heavenly or better hellish special commando, which arrives from the afterlife in the form of huge hell gorillas and stages a small earthly hellfire from human bones. No less shocking is the moment that meticulously announces the day and hour of this death in advance.

Rarely have there been so many crazy, delusional people in KDrama (here namely in the realm of the sect). The number of truly honest people can be counted on one hand. And in between there is the vast majority of the terrified masses, blinded and tamed by the New Truth Society's threats sold as hope...

The prospects are really daunting. Not just unearthly prophecy and execution of the death sentence for the shameful, despicable sinners. Even more actually what this scenario does to the people. There is the group of the "arrowhead" who, already sort of detached from any aspect humanity. Their members receive the carte blanche from the ordained sect priests to use the brute force and terror in order to carry out a multimedia-fuelled new edition of witch hunts. They are allowed to live out their wildest violent fantasies . And then there are the would-be ´gentlemen´ (and ´ladies´), CEOs and high priests of the New Truth Society, who submit their new 'commandments' to the people, and the VIPs who solemnly attend the celestial court processes live and in the first row...

Eventually, it can´t get any worse than that. "Hellbound" effortlessly catapulted humanity back into the deepest Middle Ages - yet in the midst of the modern, high-tech 21st century. Business with sin is very popular there. From now on it is no longer about the hope of eternal life (in the hereafter), but merely about not to unnecessarily embarrass yourself as a sinner in the face of the inevitable earthly death...

For me, "Hellbound" is highly ambivalent. It's done great again. Ecellent actors. Exciting story. Upsetting, because maybe not so absurd in terms of social dynamics... But do you really want to/do you have to look at it? There's practically nothing positive coming out of it. Even the hopeful spark at the end remains under a hood of fear and horror and somehow doesn't really find its way back to the light... (A 2nd season is in discussion... maybe then? Or just more fear and horror from which there is no escape?)