whoissilmoy

If CCTV is picking it up, it means the drama has passed heavy vetting and promotes positive themes such as justice, loyalty to the country, family redemption, and fighting corruption — even while including revenge and darker elements. It also means the dark parts might get tweaked, but that’s not a sure thing. Overall, this is a strong positive for the drama’s reputation. It positions Yi Ou Chun as a quality historical drama with broad mass appeal, rather than just a niche internet revenge story. It’s also great for Xu Kai, as this would be only his second major CCTV drama, giving him valuable national TV exposure, although Royal Feast has had reruns on CCTV.

I’m not sure the comparisons to 'Sense and Sensibility are the best fit, given that this is a marketing context.

Here is the full, complete text of the Sina TV X post (posted July 23, 2026) that Marcus Here! showed: #YiOuChunRecruitment #YiOuChunSeptemberLaunch
The costume romance revenge drama "Yi or Chun," directed by Pan Anzi and starring @XuKaiSoso and @ZhouYeYeah, is expected to premiere on iQiyi and Youku in September 2026.----Drama Highlights----
【Thematic Core】
The fusion of modern views on love and the fate of traditional families in ancient times creates an Eastern version of "Sense and Sensibility" and a costume version of "Dark Glory." It uses a high-quality, double-revenge thrill as its foundation, carrying the main emotional storyline of the male and female leads as they struggle against fate.
【Emotional Paradigm】
Establishing a "sword and sheath" emotional model, the male and female leads are both blades and sheaths to each other. They are evenly matched in their psychological battles and strategic maneuvers, mutually appreciating each other and advancing hand in hand. They can fight against thousands of enemies with their swords drawn, and share the prosperity of the world when sheathed.

Sina 7.23.26; Published in Hainan

The new special trailer for "Yi Ou Chun" has been released, and Xu Kaizhou also portrays a dark power struggle on both sides
Today, the brand-new special trailer for the costume political drama "Yi Ou Chun" was officially released, once again raising anticipation across the internet. As a major series adapted from You Sijie's classic novel of the same name, the new trailer unlocks new plot scenes and iconic character scenes, fully showcasing the show's atmosphere of power struggles, ancient aesthetics, and the dual tension of fate. The dual strong villain personas led by Xu Kai and Zhou Ye have completely gone viral, allowing viewers to directly experience the unique charm of this new costume drama.


The released special trailer highlights the sophisticated texture of dark power struggles and fateful tragic romance. The trailer unfolds with a dual narrative, clearly outlining the dramatic life trajectories of the male and female leads: Xu Kai plays Shen Run, who falls on hard times in his youth and faces hardships, steadily advancing step by step to become a high-ranking official. He is deep-minded, patient, and cunning, and well-versed in the art of power struggles; Zhou Ye's Xie Qingyuan, burdened with a deep grudge over losing her mother, transforms from a down-and-out orphan into a resilient and resolute black lotus for revenge. Her eyes and brows are filled with brokenness and a sense of detachment, maximizing the tension of the dual "evil" settings.


The audiovisual aesthetics and plot details are comprehensively upgraded in the special feature. The film's ancient-style scenes are grand and elegant, with carefully crafted pavilions, towers, streets, and grand court halls, creating a strong ancient atmosphere; The character styling fits the persona and changing circumstances: Zhou Ye's green dress is elegant and cool, her battle-worn wedding dress is full of fragmentation, and Xu Kai's court official attire is steady and sharp, radiating a commanding presence. Multiple high-energy scenes unfold one after another, with the two relying on each other in youth and redeeming each other to adult confrontations and power struggles in the court. Their gazes are tense, and the complex bonds of love and hate are maximized.


Besides the fate entanglements of the core protagonists, the special also subtly lays the groundwork for the series' heavy power struggles. The story is set against the backdrop of the Southern Song Dynasty, unfolding layer upon layer around a major corruption case in Qiantang. Undercurrents surge in the court, multiple factions compete and compete, and the power struggles are tight, high-energy, and full of twists. Unlike a single romance narrative, it deeply integrates national righteousness, court intrigue, personal redemption, and profound emotions. It features both step-by-step power struggles and delicate mutual support and healing emotions. The plot is rich in layers, full in core, and both entertaining and profound.


Directed by renowned director Pan Anzi and backed by a strong cast, the series boasts highly suitable leads, top-tier production quality, and a solid foundation in the original novel, making it the most anticipated political intrigue costume drama of the year. Waiting for the series to officially premiere, unlocking the legendary fate of Shen Run and Xie Qingyuan overcoming ups and downs and playing games together.

Here's a recent Sina article 7.23.26: The new special trailer for "Yi Ou Chun" has been released, and Xu Kaizhou also portrays a dark power struggle on both sides
https://k.sina.cn/article_7931690445_1d8c3fdcd0010237gi.html

I think this is only the second CCTV airing for Xu Kai drama, is that right?

To me, it's meaningful for Xu Kai to get a brand endorsement for this Japanese brand because they don't typically have Chinese celebrity (Xu Kai is the third one over the years) and it's their big 70 anniversary campaign.

I was just discovering that CCTV rarely air fantasy dramas, but CCTV co-produced this drama with iQIYi for its "philosophical ideas." Complex, philosophical concepts—especially when mixed with high-fantasy or time-travel logic—usually polarize MDL audiences. Somehow Douban watchers are okay they gave it 6.6, which is very good for a fantasy drama.

Hualiu 2026/7/27 16:00
The Chinese historical drama 'Yi Ou Chun,' starring Xu Kai (許凱) and Zhou Ye (周也), has released its latest special footage, gathering anticipation for its broadcast.


'Yi Ou Chun,' a screen adaptation of popular author You Sijie (尤四姐)'s novel of the same name, wrapped up filming last July and obtained a broadcast permit in December. The fact that its original 40 episodes were significantly re-edited down to 30 episodes also became a topic of discussion. It is expected to be broadcast within the year and is counted as one of the most anticipated works from autumn onwards.


Recently, the official account of China's SNS Weibo (微博) released a special video of about 2 minutes. The highlight is its profound atmosphere centered around a dark power struggle and a fated love story, with a dual structure incorporating the perspectives of both male and female protagonists, depicting their turbulent lives.


'Shen Run,' played by Xu Kai, is a character who, after the downfall of his family, overcomes numerous hardships and devises strategies to rise to become a high-ranking official in the imperial court. As a calm, collected, patient, and inscrutable strategist, he skillfully navigates power struggles. On the other hand, 'Xie Qingyuan,' played by Zhou Ye, is a heroine who harbors a deep desire for revenge after losing her mother. She transforms from a solitary figure into a strong-willed woman vowing revenge.


In the special footage, the tense psychological battles woven by the two characters with dark charms are also a major highlight. Furthermore, in this work, key scenes were filmed in Puyuan Ancient Town, a water town located in Tongxiang City, Zhejiang Province. Attention is also drawn to the visual beauty, which blends the unique scenery of Jiangnan water towns, light and shadow effects, and the aesthetics of Song dynasty architecture. (Mathilda)

Xu Kai x Zhou Ye's 'Yi Ou Chun' releases latest footage, anticipating a dark power-play romance.
Hualiu 2026/7/27 16:00
https://t.co/LKhxsSUr88

says that it is anticipated in "autumn onwards"

his hair turned gray overnight over losing her

Li Yu (not LXY). Maybe i just haven't' watched enough of his dramas. I saw him in Moonlight Mystique and the character is so wacky left me a bad impression.

I don’t watch every drama, so when I wrote that I was mainly thinking of a few big romance blockbusters/hits that I actually saw. Even though they also have those cheesy/tropey/micro-drama-style moments (quick hooks, heightened emotions, etc.), they were still very well-received and praised overall. That’s why I felt Overdo isn’t alone in this — it just stands out more and gets more criticism for it. So, as long as the drama is done well, it gets overlook. Overdo is getting more flak partly because the execution makes the micro-drama influences more obvious.

If the characters’ personalities stay true to the novel and the overall setting is basically the same, then yeah — I think it’s worth reading. It gives you a better feel for the characters and the world they’re supposed to exist in.

The usual complaint is that this drama feels like one of those short micro‑dramas. But it’s not just this show. Recent romance blockbusters and other romance hits are doing the same thing; they just blend those elements together better. Everyone wants their long‑form dramas to have that same quick hook to compete with the growing micro‑drama market, so it’s become a trend. This drama stood out more. But I don’t see people calling out the other dramas that use the same hooks.

Xu Kai has dramas airing across multiple platforms, but the platforms tend to promote only certain projects very heavily. Those dramas get a huge wave of hype — even before filming — with labels like “most anticipated” or “highly anticipated.” Xu Kai’s dramas usually don’t receive that level of early attention. His shows rely much more on word of mouth, and his audience spans a very broad range of age groups.

Best Choice Ever was an exception. It did get stronger promotion because it’s a Yang Zi drama, and it aired only eight months after wrapping, which makes it an outlier in his lineup.

any chance of Netflix?

how do you get hold of script?

how closely will they follow the novel?

7.4 is not that low, it's still an average rating on MDL