Bae Yong Joon is a South Korean businessman and former actor. He has starred in numerous television dramas, including, notably, Winter Sonata which became a major part of the Korean Wave.

KeyEast was founded by Yong Joon in the latter part of the 1990s. Bae retired from acting after 2007 but remains active as the chairman of management agency KeyEast. Beginning in 2008, KeyEast began rapidly expanding its influence across Asia, creating subsidiaries in Japan and China, and even formed a brief partnership with JYP Entertainment.

In May 2015 Bae Yoon Joon and actress Park Soo Jin announced their engagement and married on July 27, 2015, at the Sheraton Grande Walkerhill Hotel. The couple's first child, a boy, was born on October 23rd, 2016, and their second child, a girl, was born on April 10th, 2018.

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