I'm not really a fan of xianxia but they seem to be everywhere in cdramaland so I watch them almost reluctantly. There are not many that I found to be enjoyable but this drama is a definite exception. It was EXCELLENT. Most of the credit goes to the main leads -- Chang Chen and Ni Ni. They were just so superb in their roles I was willing to overlook the plot weirdness in certain parts. I saw so many complaints about them, especially Chang Chen (whom I admire greatly), but they are incredible. They elevate this drama by many levels. The acting is great for the most of the characters. It also helps that the story is written so that the characters (even the support/side) are consistent to their characterization and not used as plot devices.

The sets and effects were also very good. Production did not cheap out. Everything looked great. And I cannot praise the OST enough. I listen to the soundtrack all the time. So good.

I'll just say this for all the comparisons to TMOPB: I skipped through so much of that show that I barely remember the main plot. The acting and the story for Love and Destiny far superior. But each to their own.