Start up is another perfect example of having a really really great foundation but somehow started gradually declining towards the end. The first few episodes of this drama were really something. It was about family and proving your self worth by believing in your ideologies no matter how absurd it may sound at that time.

I started watching because I thought it was another drama that would inspire me in "business wise". However, somewhere in the middle, it went from being a drama about business to another drama about love. Somehow for me, it didn't stay true to the title. It got to the point that people were no longer talking about the things that they are doing, their "Start up" but rather people were just talking about whom to root for for the FL's love interest.

Secondly, I was really looking forward to more bad ass scenes of Injae. I knew that dalmi will succeed in the end but of course Injae had an advantage since she grew up in the corporate world, she knew better when they started. Little did I know that the most I would be seeing her as as lady boss was in the hackathon. They didn't even dwell that much on the sibling rivalry of IJ and DM.

Also, I know people will hate me for saying this but for some reason I really think Nam Joo Hyuk's character here is really weak as a lead. The only time he was really acting like a lead character was on the 16th episode. In that being said, made me really root for Jipyeong. Can't really fathom how Dalmi and the real Dosan fell in love. Too many lies between them.

In conclusion, I think start up had a great start but it didn't stay true to it's original theme and chose to focus on the leads' love line instead and that was the start of its downfall.

PS suzy's acting is really improving