I really don't understand why Jiang Yan is working for his dad. He wanted to be successful without the Lu influence,…
It was said, he got the offer from lan yue.. but seriously.. he should’ve known lan yue is belong to his dad🤣… i agree with you.. i feel Like he just wants to steal everything from xi xiao as the rightful son too
their break up scene was very heart wrenching…. The two of them were still very young—far too young to face family pressure—especially Wan Wan, who had to contend with the pressures of xixiao’s rich family 🫠 there was no option for her
Okay back to 2026, is jiang yan finally working with his scumbag dad?
📈 Financial and Marketing Analysis: Zhao Lusi’s Concert – Brands Flock to Sponsor, Elevating Her Personal IP to the Next Level!
🔷 What makes Zhao Lusi’s concert in Macau so special? Why are industry giants like 'Haidilao Hot Pot' and 'Luzhou Laojiao' (Chinese liquor) eager to sponsor it?
Tickets sold out in just 38 seconds! This feat attracted leading brands across various sectors—ranging from food, alcoholic beverages, and consumer goods to fashion and health products—to come on board as sponsors.
This demonstrates that brands recognize her marketing power and value—not merely as an actress, but as an individual capable of driving tangible business results.
From a brand strategy perspective, she possesses three key strengths that drive value:
1️⃣ High ability to generate buzz, creating a space where 'trust converts into sales' (Fans don't just follow; they are ready to support.)
"Sold out in 38 seconds" serves as a direct signal from the market.
The rapid sell-out of tickets is proof that Zhao Lusi commands a loyal and dedicated fan base.
Her supporter demographic is clearly defined: predominantly young Gen Z women with high purchasing power and strong influence in driving word-of-mouth engagement on social media.
For brands, sponsoring the concert means purchasing more than just advertising space; it means gaining access to the 'trust and desire to follow' held by the artist's supporters.
2️⃣ Popularity that transcends the core fan base, enabling 'broad-spectrum' reach
What is particularly interesting is... Diverse Range of Sponsors
🔸 Haidilao (Mass-market food business) → Mass market / General consumers 🔸 Luzhou Laojiao (Premium Chinese liquor) → High-end consumers / Mature audience 🔸 Babaka (Health products) → Families and teenagers 🔸 WonderLab (Health beverages) → Young working professionals
The fact that brands with vastly different target audiences chose to sponsor her simultaneously demonstrates that Zhao Lusi’s influence extends far beyond her immediate fan base, achieving widespread recognition.
For these brands, she serves as both a precise channel to reach specific target demographics and a catalyst for generating buzz that transcends the fan community.
3️⃣ From 'Actress' to 'Personal IP': Elevating Value
The deeper significance of this concert lies in Zhao Lusi’s transition from 'Popularity derived from drama characters' → 'Value as a personal IP'
Amidst the evolving drama industry, she utilized an offline concert to leverage her massive online fan base, creating offline business value characterized by higher consumer spending.
This proves that her business value is no longer tethered to any specific drama or role.
It sends a powerful signal to brands: her business influence is sustainable and adaptable across various formats—offering the kind of "stability" that brands prioritize when selecting long-term ambassadors.
In an era where popularity is scrutinized more closely, the combination of widespread brand sponsorship, tickets selling out in 38 seconds, and cross-industry appeal highlights her enduring strength. All signs point to the same conclusion:
♦ Zhao Lusi is establishing a new paradigm for the Chinese entertainment industry.
Today, the measure of a top-tier artist’s capability goes beyond mere fan count; it lies in the ability to build deep-seated confidence that has been validated by the market.
When this confidence transforms into a 'bridge of trust' between brands and consumers, business collaboration ceases to be a one-sided exploitation of the artist by the brand; instead, it becomes a process of creating shared value for all three parties:
🔹 Fans gain a better, more intimate experience. 🔹 Brands reach their target customer segments more effectively. 🔹 Artists generate positive influence and achieve sustainable growth.
This signals that the fan economy is evolving into a more mature model—a key reason why brands are willing to invest in artists for the long term.
Why does this evil Mom need to tear up the painting? 😵💫 And why zhou wan needs to keep the painting for herself? She should have given it to proff qin right away or give it back to xixiao.. what a waste of a good painting
she addressed many issues/topics in the live today i’ll try to compile as much as i can
1. drama filming team
• lusi will be entering a filming team soon in august/September if everything goes well with the script, she wants to be responsible for the quality of her drama so she is carefully reviewing projects
• she doesn’t want the same situation (almost lover) to happen again
• she will not stop acting or avoid taking up new projects , she will def enter a filming team
2. endorsements involving her friends (wang yajia etc.)
• the brand thought of collaborating with yess ent artists since they’re alr working with lusi, she felt that it was a good opportunity and suggested to do so
• lusi is apologetic as she thought of it too simply, she felt that she didn’t think it through thoroughly and did not consider her fans’ feelings enough
• she acknowledged this was not a good move, moving forward her friends will not be involved in her endorsements (except for those whose contracts has been signed alr as there will be a penalty fee, she will try her best to resolve it)
• there was no intentional bundling or package deal involved, they will consider fans’ opinions in the future and avoid these kind of perceived bundling
• she never wanted her fans to support someone simply because they’re her friends, fans should prioritise their own feelings and only spend within their financial ability
• the studio is constantly changing and hiring new staff (many new & younger staff have joined recently)
• she acknowledges that the studio also has issues - sometimes they choose not to release content when the fans are unhappy because they are afraid they’ll get backlash or make the situation worse (lusi also feels ??? by this too bcs how can u not post just bcs u are scared of blacklash LOL, she will speak with them)
• the studio handles issues one by one, if one aspect is not done well, they need to resolve that matter before moving to the next
• they’ve actually filmed lots of content and materials but it’s still in the inventory bcs of point 2 😭😭
• they’ve filmed an asmr video in korea but not released yet~
• if her friends are casted in her dramas in the future, it means they auditioned on their own and successfully got the role because the production team thinks they’re suitable, of course lusi will definitely not interfere to prevent them from joining
• i can’t possibly tell them “my fans are unhappy, do not join this production” if i did that, what kind of person would i become?
5.yess entertainment
• some of them including wang yajia, left KU together with lusi and still has outstanding debts/compensation fees to be paid, contract terminations are not that simple
• yajia and other yess ent artists also generates income for them, and being under their current company (i assume albb) also comes with performance KPIs, lusi can’t possibly be the only one working
• lusi can only explain things to a certain extent as she can’t show everyone their contracts as proof
• if it wasn’t because of liwei and alibaba, she would still be in a lawsuit with KU and not have any projects and endorsement to take up
• the clothes she wears from her friends’ stores are entirely her own choice, she wants to wear them and chooses to wear them voluntarily, she is not being pressured or forced to
• the clothes from her friends are also because she tells them what she likes to wear, what style and material she likes, and they specifically make designs for her to wear
• if she wears luxury brands, ppl might deliberately speculate that she has a partnership with those luxury brands, and if there are no endorsements after being rumoured she’ll get scolded again
• it’s impossible for every outfit to satisfy every fan, she hopes everyone can be understanding
• it’s not because she purposely wants to provoke or ragebait her fans by wearing these outfits 😭😭
• “everyone, you already said it is an online rumour, it is a rumour 😭”
• she feels she has no basis and in no position to even explain or clarify the rumours (because there’s nothing i guess LOL) otherwise it could affect the brand unfairly
• other endorsements are all carefully selected too
8. variety show
• she also wants to film variety shows but with her personality, she is afraid to film as she is worried of malicious editing and getting criticised
• and fans will then feel upset again saying “zhao lusi, see we told you to join drama productions but instead you went to do variety shows”
• studio is not intentionally giving fans the silent treatment, sometimes they simply don’t know what to post or how to explain things 😵💫😵💫
• lusi says they explain things to her quite well, but she also feel anxious because she can’t do much immediately
• she will hold a meeting with them as soon as she can
ugh these incompetent staff of hers
10. rosydoedian
• rdd is not doing scarcity marketing, the reason why some products are unavailable it’s because there are some issues with certain factories and have stopped production, these issues led to insufficient production capacity and are not able to meet everyone’s demands
• she hopes everyone can be more understanding and it’s a new brand, give them the time to grow and develop
honestly i agree it hasn’t even been a year since rdd was launched, to have such achievements in merely < a year is already so so capable they’ll definitely improve in time to come~
Is everyone dead at Lishan Academy? The opening of episode 1 and the other episodes are very contradictory. Yeli always makes it seem like Lishan is still fine, but it doesn't seem like that to me, it feels so mysterious. I am dying to know the truth.
Prince Li still seems very fond of Yeli, but why did he break off their engagement? There must be a reason. Grrrrrrrrrr I can't wait for the truth to be revealed. Grrrrr😩😩😩😩
At first I thought ML was a stubborn, closed-minded and arrogant person due to his incident from 8 yrs ago, but after watching ep.4 of ML's POV, it turns out that he is actually a kind and caring person, he has been secretly paying attention to all of Yeli's traits, They are a truly perfect couple, because they both have other secret identities and purposes 😆😆
1 
2 
1 
Like he just wants to steal everything from xi xiao as the rightful son too
The two of them were still very young—far too young to face family pressure—especially Wan Wan, who had to contend with the pressures of xixiao’s rich family 🫠 there was no option for her
Okay back to 2026, is jiang yan finally working with his scumbag dad?
🔷 What makes Zhao Lusi’s concert in Macau so special? Why are industry giants like 'Haidilao Hot Pot' and 'Luzhou Laojiao' (Chinese liquor) eager to sponsor it?
Tickets sold out in just 38 seconds! This feat attracted leading brands across various sectors—ranging from food, alcoholic beverages, and consumer goods to fashion and health products—to come on board as sponsors.
This demonstrates that brands recognize her marketing power and value—not merely as an actress, but as an individual capable of driving tangible business results.
From a brand strategy perspective, she possesses three key strengths that drive value:
1️⃣ High ability to generate buzz, creating a space where 'trust converts into sales'
(Fans don't just follow; they are ready to support.)
"Sold out in 38 seconds" serves as a direct signal from the market.
The rapid sell-out of tickets is proof that Zhao Lusi commands a loyal and dedicated fan base.
Her supporter demographic is clearly defined: predominantly young Gen Z women with high purchasing power and strong influence in driving word-of-mouth engagement on social media.
For brands, sponsoring the concert means purchasing more than just advertising space; it means gaining access to the 'trust and desire to follow' held by the artist's supporters.
2️⃣ Popularity that transcends the core fan base, enabling 'broad-spectrum' reach
What is particularly interesting is... Diverse Range of Sponsors
🔸 Haidilao (Mass-market food business) → Mass market / General consumers
🔸 Luzhou Laojiao (Premium Chinese liquor) → High-end consumers / Mature audience
🔸 Babaka (Health products) → Families and teenagers
🔸 WonderLab (Health beverages) → Young working professionals
The fact that brands with vastly different target audiences chose to sponsor her simultaneously demonstrates that Zhao Lusi’s influence extends far beyond her immediate fan base, achieving widespread recognition.
For these brands, she serves as both a precise channel to reach specific target demographics and a catalyst for generating buzz that transcends the fan community.
3️⃣ From 'Actress' to 'Personal IP': Elevating Value
The deeper significance of this concert lies in Zhao Lusi’s transition from
'Popularity derived from drama characters' → 'Value as a personal IP'
Amidst the evolving drama industry, she utilized an offline concert to leverage her massive online fan base, creating offline business value characterized by higher consumer spending.
This proves that her business value is no longer tethered to any specific drama or role.
It sends a powerful signal to brands: her business influence is sustainable and adaptable across various formats—offering the kind of "stability" that brands prioritize when selecting long-term ambassadors.
In an era where popularity is scrutinized more closely, the combination of widespread brand sponsorship, tickets selling out in 38 seconds, and cross-industry appeal highlights her enduring strength. All signs point to the same conclusion:
♦ Zhao Lusi is establishing a new paradigm for the Chinese entertainment industry.
Today, the measure of a top-tier artist’s capability goes beyond mere fan count; it lies in the ability to build deep-seated confidence that has been validated by the market.
When this confidence transforms into a 'bridge of trust' between brands and consumers, business collaboration ceases to be a one-sided exploitation of the artist by the brand; instead, it becomes a process of creating shared value for all three parties:
🔹 Fans gain a better, more intimate experience.
🔹 Brands reach their target customer segments more effectively.
🔹 Artists generate positive influence and achieve sustainable growth.
This signals that the fan economy is evolving into a more mature model—a key reason why brands are willing to invest in artists for the long term.
#ZhaoLusi
#StayRomantic
Cr. @xNok05
https://x.com/rheak7514/status/2070530332781084688?s=46
Ep.13-14 cry me to the river… i am really sad…
Mom need to tear up the painting? 😵💫
And why zhou wan needs to keep the painting for herself? She should have given it to proff qin right away or give it back to xixiao.. what a waste of a good painting
she addressed many issues/topics in the live today i’ll try to compile as much as i can
1. drama filming team
• lusi will be entering a filming team soon in august/September if everything goes well with the script, she wants to be responsible for the quality of her drama so she is carefully reviewing projects
• she doesn’t want the same situation (almost lover) to happen again
• she will not stop acting or avoid taking up new projects , she will def enter a filming team
https://x.com/youniebear/status/2068323448099950926?s=46
2. endorsements involving her friends (wang yajia etc.)
• the brand thought of collaborating with yess ent artists since they’re alr working with lusi, she felt that it was a good opportunity and suggested to do so
• lusi is apologetic as she thought of it too simply, she felt that she didn’t think it through thoroughly and did not consider her fans’ feelings enough
• she acknowledged this was not a good move, moving forward her friends will not be involved in her endorsements (except for those whose contracts has been signed alr as there will be a penalty fee, she will try her best to resolve it)
• there was no intentional bundling or package deal involved, they will consider fans’ opinions in the future and avoid these kind of perceived bundling
• she never wanted her fans to support someone simply because they’re her friends, fans should prioritise their own feelings and only spend within their financial ability
https://x.com/youniebear/status/2068323616610246872?s=46
3. zhao lusi studio
• the studio is constantly changing and hiring new staff (many new & younger staff have joined recently)
• she acknowledges that the studio also has issues - sometimes they choose not to release content when the fans are unhappy because they are afraid they’ll get backlash or make the situation worse
(lusi also feels ??? by this too bcs how can u not post just bcs u are scared of blacklash LOL, she will speak with them)
• the studio handles issues one by one, if one aspect is not done well, they need to resolve that matter before moving to the next
• they’ve actually filmed lots of content and materials but it’s still in the inventory bcs of point 2 😭😭
• they’ve filmed an asmr video in korea but not released yet~
https://x.com/youniebear/status/2068326810912432516?s=46
4. yess ent artists joining her drama productions
• if her friends are casted in her dramas in the future, it means they auditioned on their own and successfully got the role because the production team thinks they’re suitable, of course lusi will definitely not interfere to prevent them from joining
• i can’t possibly tell them “my fans are unhappy, do not join this production” if i did that, what kind of person would i become?
5.yess entertainment
• some of them including wang yajia, left KU together with lusi and still has outstanding debts/compensation fees to be paid, contract terminations are not that simple
• yajia and other yess ent artists also generates income for them, and being under their current company (i assume albb) also comes with performance KPIs, lusi can’t possibly be the only one working
• lusi can only explain things to a certain extent as she can’t show everyone their contracts as proof
• if it wasn’t because of liwei and alibaba, she would still be in a lawsuit with KU and not have any projects and endorsement to take up
https://x.com/youniebear/status/2068333444292284692?s=46
6. her personal style and daily outfits
• the clothes she wears from her friends’ stores are entirely her own choice, she wants to wear them and chooses to wear them voluntarily, she is not being pressured or forced to
• the clothes from her friends are also because she tells them what she likes to wear, what style and material she likes, and they specifically make designs for her to wear
• if she wears luxury brands, ppl might deliberately speculate that she has a partnership with those luxury brands, and if there are no endorsements after being rumoured she’ll get scolded again
• it’s impossible for every outfit to satisfy every fan, she hopes everyone can be understanding
• it’s not because she purposely wants to provoke or ragebait her fans by wearing these outfits 😭😭
https://x.com/youniebear/status/2068338068302807380?s=46
7. rumoured luxury brand endorsement (valentino)
• “everyone, you already said it is an online rumour, it is a rumour 😭”
• she feels she has no basis and in no position to even explain or clarify the rumours (because there’s nothing i guess LOL) otherwise it could affect the brand unfairly
• other endorsements are all carefully selected too
8. variety show
• she also wants to film variety shows but with her personality, she is afraid to film as she is worried of malicious editing and getting criticised
• and fans will then feel upset again saying “zhao lusi, see we told you to join drama productions but instead you went to do variety shows”
https://x.com/youniebear/status/2068340759653482745?s=46
9. zhao lusi studio not addressing fans’ concerns
• studio is not intentionally giving fans the silent treatment, sometimes they simply don’t know what to post or how to explain things 😵💫😵💫
• lusi says they explain things to her quite well, but she also feel anxious because she can’t do much immediately
• she will hold a meeting with them as soon as she can
ugh these incompetent staff of hers
10. rosydoedian
• rdd is not doing scarcity marketing, the reason why some products are unavailable it’s because there are some issues with certain factories and have stopped production, these issues led to insufficient production capacity and are not able to meet everyone’s demands
• she hopes everyone can be more understanding and it’s a new brand, give them the time to grow and develop
honestly i agree it hasn’t even been a year since rdd was launched, to have such achievements in merely < a year is already so so capable they’ll definitely improve in time to come~
and tomorrow we only have 1 ep?👀
Prince Li still seems very fond of Yeli, but why did he break off their engagement? There must be a reason. Grrrrrrrrrr I can't wait for the truth to be revealed. Grrrrr😩😩😩😩
(Most probably for her new drama)
https://x.com/kirirosy520/status/2062855709998661651?s=46
https://x.com/kirirosy520/status/2062929250974597479?s=46