How long would it be aired if they have open an investment promotion?
Investment promotion is mainly part of the preparation for broadcast. The actual airing schedule still depends on the platform since attracting investors is only one step in the process. Investment promotion usually remains open until the drama officially starts airing. Sometimes platforms may even open another round of investment promotion if they want to secure more investors for the drama.
If a drama has low or no investment, most of the decision making falls on the platform whether they are willing to take the risk of airing it immediately or postpone it to allow more time for promotion, sponsorships, or market adjustments.
Rumor say light to the night was postponed and the eternal fragrance might air this month but i saw on light to the night mydramalist page they have an multi city premiere screening? So it's eternal fragrance will be air this month?
This drama aired quickly, even though it hasnβt been a year since filming ended.
Please not be rude if someone reply to your comment.
If a drama has low or no investment, most of the decision making falls on the platform whether they are willing to take the risk of airing it immediately or postpone it to allow more time for promotion, sponsorships, or market adjustments.