The adventure begins when Riam’s mother and sister get taken hostage by a group of bandits for the reason that the bandit leader is searching for a virgin who was born on a certain date and year in order to gain immortality, which happened to be Riam. So Riam and her goofball friends begin a journey to rescue her sister and mother. As silly as it might sound, that’s the story this movie is highlighting.

While this movie has a decent premise and a good lineup of actors, the execution is pretty bad in many ways. The plots are underwhelming, and the fun adventure this movie is intended to be is pretty messy. Not to mention the bad CGIs that make the whole thing look so outlandish. When it comes to jokes, it’s understandable that everyone has different senses of humor, so we interpret the comedy differently. To me, there are some funny moments, but they are predictable. I’m fine with slapstick jokes (which I know it’s popular in Thailand), but if they were supported with clever punchlines, it would make the jokes laughable. Unfortunately, some punchlines are missed, making the comedy look silly and contrived. I was cringing more than I was laughing.

Bella Ranee Campen is famous for her humorous and natural acting style, so Riam is not even a challenging character for her to carry. Riam is carefree, mischievous, and beautiful all in one, but the character doesn’t have the wow factor that makes it stand out or even make it better than other characters Bella had played before. Other supporting characters do their parts nicely to help advance the story with Riam.

I learned that this movie hit millions at the box office, so I reasoned that would be a good enough reason to watch it. But I found it hard to digest this movie as a whole. Overall, 'E-Riam Sing' is a lighthearted watch with good and positive messages, but it’s not a smart comedy. It’s just not my cup of tea.