Textbook buddies, are you ready? Let’s unlock the world together through our textbooks! The world inside those pages is vast—so vast that we need to step out and measure its distance with our own two feet. Calling all textbook buddies, come and explore the world with us!
🗺️ Tian Jiarui Setting off from Liaocheng, my textbook was the very first map of my life. Every place name printed on those pages felt like an invitation from the world. Today, I’m slowly accepting those invitations, one destination at a time. Come along and join me on this journey!
💡 Campaign Note / PS: This campaign encourages young students to study by showing that what’s in textbooks shouldn't just stay on paper—we should step outside to see and experience it all for ourselves.
O Amigo da Marca @TianJiarui6 marcou presença na loja pop-up da coleção KENZO Outono/Inverno 2026, passeando por esse espaço de inspiração. No dia 26 de julho, ele fará uma aparição especial na transmissão ao vivo oficial da KENZO no Douyin para juntos desbloquearem os novos produtos da temporada.🩷
"Photos from a summer day 🖼 #EndlessSummerYouthInBusiness# Six photos of mentor @TianJiarui were released today! He points out the boys' flaws in detail, demonstrates how to act alongside them, and helps them discover the hidden emotions of their characters."
Congratulations my handsome prince Jiarui! You rocked as a mentor in Vows! 😍 I'm so proud to be your fan! 🩷
"Do you know where you can watch the exclusive live dance premiere of Rui Rui? Do you know where you can hear Rui Rui share his favorite rice-based dish combinations? Do you know where you can taste Rui Rui's favorite versatile and delicious dishes? It's July 3rd at 8 PM!!! Don't miss the fantastic gastronomic broadcast of Rui Rui Zi Yan! ✌️"
Perfect! 🎉 My new role is the perfect match for me! ✨ Delicious! 😋 I highly recommend Zi Yan's Spicy Beef Slices and Giblets! 👍 Fresh, aromatic and refreshing! Perfect with rice! Great for binge-watching series at home! Perfect for ordering lunch at work! Delicious! Perfect for get-togethers with friends! Perfect! It's very difficult not to love #ZiYan'sChickenWithOneHundredFlavors#!
This time, all the stickers and cards in the campaign are all hand-drawn by Ruirui herself ✍️ hiding little acts of love for Jia Zhu Tao fans in every stroke.
ps. Bonus items:
1. Complete set - Limited to 5,000 orders. 2. Bonus sets from different platforms, available from July 2nd–8th. Each platform will have its own special card design.
🗓️ July Schedule | JiaruiJuly 3rd: Business EventJuly 4th: Variety Show RecordingJuly 25th: Business ShootJuly…
🚨 SCHEDULE UPDATE (Extra Information):
04/07: The recording of the variety show is highly likely to be internal and not open to the public. 28/07: Jiarui's recording for the Hello, Saturday (Hi6) program is confirmed!
Zi Yan Bai Wei Chicken (紫燕百味鸡) update on Weibo✨️🩷✨️🩷
"A truly talented artist is here!! Are all the merchandise hand-drawn? So interesting! 👀 Fat Yan secretly documented the creation process of the "Jiawei Spokesperson"— He drew so meticulously! From draft to final version, from handwritten text to the final product Every stroke was hand-drawn, the lines are so adorable!! The moment I held the finished product, all I could say was: Who drew this?! It's so cute! Oh, he drew it himself 😭 I'm so excited for the July 2nd release! 🩵"
⏳ "Jiawei Spokesperson" Official Announcement Countdown: 2 Days! ■■■□□□ 50%... Limited Edition Merchandise Coming Soon! The hand-drawn lines from the video have jumped onto the merchandise! The variety is amazing, so beautiful you'll have trouble choosing!! Here's a little sneak peek: Officially revealed on July 2nd~
Big News from Zi Yan! The "Jia" Flavor Calendar is Now Available! Summer's Three Great Dilemmas: What to Eat? What to Eat? And What to Eat Again? The "Jia Flavor Ambassador" is Coming Soon to Answer These Questions Personally! 🩵Official Announcement & Livestream Combo 🎨Limited Hand-Drawn Merchandise & Big Screen Check-in 🎬Exclusive Behind-the-Scenes Footage & Interactive Bonus Content
Starting July 2nd, 2026, follow along with Zi Yan!!
1 
1 
Textbook buddies, are you ready? Let’s unlock the world together through our textbooks! The world inside those pages is vast—so vast that we need to step out and measure its distance with our own two feet. Calling all textbook buddies, come and explore the world with us!
🗺️ Tian Jiarui
Setting off from Liaocheng, my textbook was the very first map of my life. Every place name printed on those pages felt like an invitation from the world. Today, I’m slowly accepting those invitations, one destination at a time. Come along and join me on this journey!
💡 Campaign Note / PS:
This campaign encourages young students to study by showing that what’s in textbooks shouldn't just stay on paper—we should step outside to see and experience it all for ourselves.
http://xhslink.com/o/9MlkGgQeJP0
O Amigo da Marca @TianJiarui6 marcou presença na loja pop-up da coleção KENZO Outono/Inverno 2026, passeando por esse espaço de inspiração. No dia 26 de julho, ele fará uma aparição especial na transmissão ao vivo oficial da KENZO no Douyin para juntos desbloquearem os novos produtos da temporada.🩷
https://weibo.com/3082851643/5323087415612953
"Photos from a summer day 🖼
#EndlessSummerYouthInBusiness# Six photos of mentor @TianJiarui were released today! He points out the boys' flaws in detail, demonstrates how to act alongside them, and helps them discover the hidden emotions of their characters."
Congratulations my handsome prince Jiarui! You rocked as a mentor in Vows! 😍 I'm so proud to be your fan! 🩷
https://weibo.com/8377817425/5321630311776567
"Following in the footsteps of @田嘉瑞6, let's be happy and lucky together! 🍀"
https://weibo.com/7871521048/5316726896992196
https://live.douyin.com/476729725337
Highly tempting warning! Rui Rui suggests not watching on an empty stomach.
Time for rice! 🍚🥢
Have you all been eating well lately?
The spicy and flavorful sliced beef and tripe is delicious, and the vegetable platter is refreshing and helps cut through the richness.
Just mix it all over rice, and it's absolutely amazing! 😋 Click on the video to see Rui Rui's exclusive way of eating it~
https://weibo.com/1958464272/5316541785572303
Rui Rui's support campaign is being rolled out in 13 cities!
🚇Large screens in subway stations
🌆Large outdoor screens in the city
🛗Advertising in elevators of thousands of buildings
https://weibo.com/1958464272/5316534231893162
"Cool summer, bright and cheerful, let's unlock the leisurely beauty of summer together with @田嘉瑞6🆒"
https://weibo.com/7871521048/5316203083203793
"Do you know where you can watch the exclusive live dance premiere of Rui Rui?
Do you know where you can hear Rui Rui share his favorite rice-based dish combinations?
Do you know where you can taste Rui Rui's favorite versatile and delicious dishes?
It's July 3rd at 8 PM!!!
Don't miss the fantastic gastronomic broadcast of Rui Rui Zi Yan! ✌️"
https://weibo.com/1958464272/5316186948240436
"Tian Jiarui's dinner partner, @TianJiarui6, is ready! Let's make this delicious meal even better! 😋"
https://weibo.com/7871521048/5316187006436076
Perfect! 🎉 My new role is the perfect match for me! ✨
Delicious! 😋 I highly recommend Zi Yan's Spicy Beef Slices and Giblets! 👍
Fresh, aromatic and refreshing! Perfect with rice!
Great for binge-watching series at home! Perfect
for ordering lunch at work! Delicious!
Perfect for get-togethers with friends! Perfect!
It's very difficult not to love #ZiYan'sChickenWithOneHundredFlavors#!
https://weibo.com/5417371966/5316172078907839
Update 紫燕百味鸡 ✨️🩷
🎨 Artist Tian Jiarui is online!
This time, all the stickers and cards in the campaign
are all hand-drawn by Ruirui herself ✍️
hiding little acts of love for Jia Zhu Tao fans in every stroke.
ps. Bonus items:
1. Complete set - Limited to 5,000 orders.
2. Bonus sets from different platforms, available from July 2nd–8th.
Each platform will have its own special card design.
https://weibo.com/1958464272/5316173102318527
📅 Date: July 7th
🎤 Activity: Recording of the program 《天赐的声音》 (The Voice)
📍 Location: Hangzhou
04/07: The recording of the variety show is highly likely to be internal and not open to the public.
28/07: Jiarui's recording for the Hello, Saturday (Hi6) program is confirmed!
Release Schedule
July 2nd
10:00 – Official Announcement TVC (Commercial Video)
(Platforms: Weibo Co-creation / Xiaohongshu / Douyin / WeChat Channels)
10:05 – Merchandise Guide
(Platforms: Weibo / Xiaohongshu / Douyin)
11:00 – Official Announcement Article
(Platforms: WeChat)
11:00 – Live Stream Teaser Video
(Platforms: Douyin Co-creation / Weibo / Xiaohongshu)
July 3rd
10:00 – Big Screen/Billboard Guide
(Platforms: Weibo / Xiaohongshu / Douyin)
10:30 – Product Recommendation Videos
(Platforms: Weibo / Xiaohongshu / Douyin)
14:00 – Order Sharing Benefits
(Platforms: Weibo / Xiaohongshu)
July 6th
10:00 – Behind-the-Scenes Video
(Platforms: Weibo / Xiaohongshu / Douyin)
11:00 – Scene Posters
(Platforms: Weibo / Xiaohongshu / Douyin)
Note: The specific release content is subject to change based on actual circumstances.
"A truly talented artist is here!! Are all the merchandise hand-drawn? So interesting! 👀 Fat Yan secretly documented the creation process of the "Jiawei Spokesperson"— He drew so meticulously! From draft to final version, from handwritten text to the final product
Every stroke was hand-drawn, the lines are so adorable!!
The moment I held the finished product, all I could say was: Who drew this?! It's so cute!
Oh, he drew it himself 😭 I'm so excited for the July 2nd release! 🩵"
https://weibo.com/1958464272/5315447073541690
⏳ "Jiawei Spokesperson" Official Announcement Countdown: 2 Days!
■■■□□□ 50%... Limited Edition Merchandise Coming Soon!
The hand-drawn lines from the video have jumped onto the merchandise!
The variety is amazing, so beautiful you'll have trouble choosing!!
Here's a little sneak peek: Officially revealed on July 2nd~
https://weibo.com/1958464272/5315454618567297
Big News from Zi Yan! The "Jia" Flavor Calendar is Now Available!
Summer's Three Great Dilemmas: What to Eat? What to Eat? And What to Eat Again?
The "Jia Flavor Ambassador" is Coming Soon to Answer These Questions Personally!
🩵Official Announcement & Livestream Combo
🎨Limited Hand-Drawn Merchandise & Big Screen Check-in
🎬Exclusive Behind-the-Scenes Footage & Interactive Bonus Content
Starting July 2nd, 2026, follow along with Zi Yan!!
https://weibo.com/1958464272/5315462168314346
July 3rd: Business Event
July 4th: Variety Show Recording
July 25th: Business Shoot
July 26th: Brand Livestream
July 28th: Variety Show Recording
📌 Important Notes:
Remaining of the month: Private/non-public activities and commitments.
As usual, the schedule is subject to change and new dates may be confirmed by the Studio throughout the month!