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- Last Online: 28 minutes ago
- Gender: Female
- Location: Hong Kong
- Contribution Points: 612 LV5
- Roles: VIP
- Join Date: June 5, 2019
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It is true that the regulators put a 40 episode cap on dramas a few years ago but in recent months, most platforms are cutting episodes below 40 on their own due to the cut in advertising budgets. They just can't sell enough ads to support 40 episodes so they cut the episode count. Chinese dramas make half their revenue from ads and when the ad market is bad, the episode count has to fall. Subscriptions can only cover half the cost of the dramas. Most Chinese viewers don't subscribe or at best only subscribe to one platform bc they work very long hours - the average is 9am to 9pm 6 days a week. So they don't care that much about advance viewing and most of the ones that subscribe just do it to avoid ads.
They are destroying my vision of ancient times being where couples had no internet no nothing to do except make babies to pass the time...