Well, well... Totally mainstream horror movie if you ask me. Nothing new, predictable story with typical horror tropes and characters. Something you can watch with your friends for fun. Even watching it alone wouldn't get you a heart attack. Slow and calm start but it sped up in the second half. The finale was actually quite entertaining. And sometimes even a bit scarily disgusting to a point where I had to cover half of my face X'D Ah, I'm such a loser... Nevertheless, it didn't give me any lasting goosebumps after the movie ended. Cinematography was pretty good and I liked the blue overlay onto the scenes. CGI was... completely obvious and almost comical. Shocking moments relied on the 3D effect. But since I didn't watch the movie in 3D, it failed completely. I'm not even sure if it would scare me that much IF I had watched it in 3D. Everything that was meant to be 3D looked like plastic. I can't compare this to other Sadako stories, since I only watched the American version of The Ring. This movie was only average and definitely no "must watch". Sigh... I might even lower the rating although I liked the cast, actually. Ishihara Satomi and Seto Koji did a good job with their roles although there was not much to work with.