Just saw this article (Can someone pls explain the word “YXH” and how bad it is) and thought about this discussion forum.
https://www.reddit.com/r/CDrama/comments/17isrlr/can_someone_pls_explain_the_word_yxh_and_how_bad/?rdt=51768
It says, "YXH or Ying Xiao Hao (营销号) are marketing accounts created to spread hate". Ying Xiao Hao itself just means "marketing accounts" though. So it appears YXH refers to all marketing accounts on Chinese sites? So, all marketing accounts can be used to spread hate?
The article also says anyone can pay for these accounts, including:
- Rival fans themselves just make rumors to bring the actors down (this are not paid but just due to toxic fan culture)
- Rival companies
- Actors' own companies when they are leaving
- Actors themselves for positive rumors
- Investors themselves to crate buzz when the dramas are not doing well
- Literally everyone you can think about
Thus, spreading hate is just one of the functions of YXH and maybe some YXH don't spread hate. If so, I guess that explains why China can't get rid of them.