Replying to Aveira • Aug 9, 2024
Title As Beautiful as You
Does Tencent has a beef with XK or something ? Lol. For the amount of dramas he has with them, their promo of…
Tencent rarely provided marketing for their dramas, their main revenue is from Anime. They only provided marketing to those who signed with them (drama contract term). Production company of the drama and the main casts are the one who will do the marketing. Unlike iqiyi where their main revenue is from dramas so they have share in marketing for their dramas to support the image in front of their investors. Xu Kai's dramas mainly on Tencent due to Tencent buying his dramas, the obligation for the marketing is on the drama production and main casts company. If you look at the details of hot search statistics, he only had 20 - 30 hs per dramas (and these are low ranking) while other actors (popular one) usually will have around 100++ and some can even exceed 10k++ (mind you marketing are not cheap so high marketing might not return huge profit despite the dramas end up very popular). Despite low marketing, his dramas never failed to return profit particularly on overseas copyrights selling. See how he's the Global Ambassador for WeTV? This is the request from WeTV overseas. His dramas never failed to reach No 1 on WeTV during airing. That's why Tencent keep buying his dramas. The profit is guaranteed. For Abay, Mango bought the copyrights from Huace that's why they worked hard with promotion. Just some trivia here, his company bought more hs for Li Li (He RuiXian) and Xiao YiXiao than him.
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