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- Last Online: 13 hours ago
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- Location: Hong Kong
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- Join Date: June 5, 2019
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http://m.mnw.cn/tv/guonei/2763343.html
revenue still fell by ~ RMB 500mm bc of advertising weakness. All 3 platforms have similar trends. Youku managed to almost break even by airing lower budget dramas - they can price the ad slots much lower bc the dramas cost less and meet advertisers' reduced budgets. That's just how the business works. Their CEO has no control over the weak Chinese economy and advertisers unwillingness to spend money on ads as a result. Only one out of 3 subscribers are paying subscribers in China. All the rest watch for "free" which means advertisers have to pay for it.
Hongwu - refers to Zhu Yuanzhuang or Hongwu Emperor's long reign. Zhu Yuanzhuang was a conqueror and the founding Ming emperor who reigned ~30 years, outliving his son and heir.
Xiaozhang Emperor - was Zhu Biao, Hongwu's oldest son and crown prince. This posthumous title was conferred on him by his son the Jianwen Emperor Zhu Yunwen who is the sitting emperor in this drama. His father, Zhu Biao/Xiaozhang did not live long enough to ever be crowned emperor. But he was Zhu Yuanzhuang's eldest legitimate son and his chosen heir.