Skibbies

duboku?

there's product replacements, then there's ads before + in middle of dramas, it doesn't have to be drama related. I've seen historical dramas have in drama ads for apps, the characters wear costumes and promote dating app, it's hilarious. Anyways, it can also sell the drama to hundreds of channels afterwards.

I know how product replacement works, and I know the amount of effort tencent went to promote the drama, as I mentioned before, (in game ads + daily task in game + 1 yuan vip + event for money to watch the drama on top of usual promotion AND disney date) I even said that YAMG is doing great and tencent will hold it up as shining example of ip development. IP development is absolutely vital to tencent because it's its basis for drama productions these days. HnK is actually at the stagnant stage, and drama is meant to draw back old players as well as potential new players, I think it's working less well than intended, but even if it's just 100k users, it's still 100k users.

9:30pm, it would have done better if it got the 7:30 to 9:30pm slot (which is ideal city's, for cctv 8 and dragon tv), but yeah I have a sneaking suspicion that they might have purposely slot it in just before prime time ends, also probably 1 ep at a time is better for such a short drama. I do think they expect it'd do decent, but not super well that it's doing. Ideal city on the other hand underperformed, rip iqiyi, you had a good first half of the year at least.

CC is produced by penguin pictures, the parent company of tencent video. YAMG is the first drama I've seen that's produced by three tencent subsidiary, penguin pictures, tencent pictures and honor of kings (the former two both normally produce dramas and they compete against each other) and yeah.

yeah, three channels, i listed them above, TV viewers doesn't really take away web viewers in this case because of audience reach. The ones that's watching tv for it are like my 80 year old grandpa and maybe 60 year old aunts. People under 50 are more likely to watch online. I'd expect a flurry of people watching as it ends because 1 ep update at a time is too painful for binge watchers.

it leaked till 27 eps (which is the last ep in that version), but a lot of scenes were missing. the viewcount per day didn't drop much, and the best selling ranking didn't slow down either, meaning it had no negative effect on it, there's potentially positive effect too, in that more people knew the drama was airing.

I wouldn't worry about YAMG, tencent will do its best boasting about it anyways, because it shows how well they are doing with ip development. Tencent spent lot of efforts reaching out to more people and get them to watch the drama, so they really wouldn't let all their effort go to waste.

it has 12 ep for non vip left lol

16 ep non-vip, 20 ep vip, 24 ep fast track, updates 1 ep at a time daily, airs on cctv 8 + dragon tv (current no. 1 rating of the year) + beijing tv (no. 1 for the station). Viewcount per ep wise, it's about no.3 at the moment even including all the fast track. But this is after its last few episodes got leaked online, the episodes were incomplete so they actually pulled in more members. It's 2nd on the best selling list as of yesterday after soul land donghua. (YAMG is third, I thought YAMG could hold the 2nd spot for a day before Crime Crackdown took over, but it came way too fast)

I should also note that trajectory for daily dramas (tv dramas) are little different from weekly dramas (web dramas that updates 2/3/4 times a week). I watched two iqiyi dramas double their viewcounts in the month after it finished its run on tv. i don't have examples for tencent since their tv dramas didn't do too well this year. (douluo is technically a tv drama but its stats doesn't look like one) The iqiyi tv dramas didn't have fast track though. But even 1.5x would make it 4.5B i think?

tencent immediately changed their restrictions so under 12 can't play the game, so i think that helped. Alibaba sex scandal blew up from victims side and not a regulator thing though, even though they always had horrific corporate culture iirc. Plus, I think they could probably hound on all the big companies at the same time since they spread across so many industries.

crime crackdown will likely do better than rattan and you are my hero and YAMG at viewcount per episodes + selling vip/fast track

first ep: hu jingjing buying the kiwis
hu jingjing falling for lin rui + buying a gift for confession
lin rui introduce qiao xichen as his girlfriend
hu jingjing slice of life bits with boyfriend
hu jingjing getting upset at bf picking up her phone call + breaking up
ou yang's pov of first meeting with nanjia
jian yifan chatting with saiwen, he lowered the staff reduction from half to a third
ou yang applied to be a dog walker to talk with nanjia
ou yang convincing qiao xichen to give him the chance to work with nanjia
jian yifan's interview with lin rui
ou yang proclaim he'll win nanjia's heart and hangs around her office by napping
lin rui gets awkward phone from his parents about hu jingjing
lin rui's negotiation with ex-worker to get lower price for coffee beans
qiao xichen and jian yifan kiss while raining
shen zichang's friends telling him he should think about getting married
jian yifan's friend in yunan convincing him to work together
jian yifan struggling with what to do with his future and some guy consoles him
the guy goes to console ou yang on his struggle with nanjia not liking him
the guy consoles shen zichen on his relationship issue too (dude keep changing occupation LOL? ultimate deus ex machina)
jian yifan breaks up using coffee beans


second ep: qiao xichen's coworker who got fired was actually super rich
qiao xichen chiding xu yan for buying expensive bag
xu yan's terrible experience of sharing a taxi with 3 other strangers
ji nanjia's difficult expereince of getting money back from a rich lady
qiao xichen and miaomiao talking about buying stuff to deter danger as a single lady + suspicious person not actually suspecious
qiao xichen's parents console her on uncle & aunt coming over
xu yan's mum gives her 300k for down payment
xu yan got coupons for an expensive restaurant and invited qiao xichen + school friend who's there for honeymoon
qiao xichen and her uncle and aunt apologise to each other and make up
xu yan + school friend talk about how hard it is to live in beijing
ji nanjia's aunt defend her against her mum's pressure to marry
lin rui admits he has lot to learn and shouldn't take shortcuts to qiao xichen and she consoles him
ou yang's mum trying to get him to hurry up and get married to nanjia
qiao xichen's reunion with jian yifan
ou yang resigning and "going to make coffee for his loved one"
hu jingjing's boyfriend sings jingjing ver of twinkle twinkle little star

yeah the first two episodes are pretty depressing, but it's less so after that, the tone of the drama is uplifting + heartwarming. The drama is fairly down to earth and relatable, take breaks if you need to! It's my favourite of this year, hope you like it too :)

Yeah I saw that! It was actually sort of lucky, because the drama had literally just finished the gaming portion when they did that LOL. They didn't really have to watch the episodes to advance the game, it was just one of the daily task you could do that get you a chance of getting a skin (you can play the game without skins, and it's not super awesome one either. they made it better skins in second week iirc, but older players will just ignore it) Should have promoted aerospace bit more :P They also had 1 yuan vip and a ping duo duo like thing, where you get enough people to watch the drama through your shared link (?), you get 10 yuan, which is real wild. (I swear I actually like YAMG lol)

Heads up for future viewers, there are two special episodes for this drama, they consist of some deleted scenes from the dramas, one is 52mins long, one is 46mins long, IDK where you'd find them subbed though. I summarised all the bits that appeared in post below, I think they are worth watching!

suicide of one the characters.

Oh oh Qin Lan also have We Are All Alone on iqiyi if you haven't seen that. *piles onto your to watch* hahaha. but yeah Rational Life is jiejie romance!

I literally sat on it till it was half way through before starting, then caught up too fast and sat on it again, will start now before all the spoilers bombards me. You can just leave it till later lol, I don't think it's must watch NOW drama.

It's been interesting watching crime crackdown blow up though, especially compared to you are my glory that tencent really really want to do well (and used all kinds of tactics to get people to watch), since it'd plays into their ip development plan. YAMG is doing pretty great, but it had fair amount of help.

Yeah last year they made jiejie (sister who makes waves, a variety show) and it was I think THE hit of the year? It was more popular than any of the dramas on any platform honestly. Oh they do heavy promos for their variety shows lol, I guess cos their dramas are usually low budget, the bigger budget ones air on tv and that sort of counts as promo.

ahhh for mango's dramas this year, I rec Rational Life (netflix? not sure if it is for your region though) and Remembrance of Things Past (12 ep x70mins, so it's like 20 ep?). Both slice of life-ish dramas about women, both pretty well done and down to earth, definitely would make it to my fav of the year list. The latter starts off bit depressing, but I swear it's pretty uplifting and heartwarming in tone in general.

they are doing really well with crime crackdown at least! the last 7 ep was leaked online but it just prompt more people to buy vip/fast track cos the episodes were incomplete LMAO.

when i was watching the day of becoming you, they had a share the link and watch the episodes for free for the fast track ep, I'm not sure if they were subbed though, and idk if they'd do it for this drama either, since i haven't followed iqiyi dramas since.