You know when you’re watching a mediocre series when the first episode is better than all of those that follow it. By the time I’d reached the final three episodes, I nearly dropped the series completely. I was tired of watching these so-called “adults” acting like spoiled, immature brats, especially when they didn’t get what they wanted.

More often than not, less is more. In this case, had the series focused its energies on the business story rather than the romance, this series would have been much better, much more cohesive, and not felt like a story that an amateur writer put together piecemeal. Never mind the romance triangle (which doesn’t work at all in any case), but there are enough plot holes to drive a 18-wheeler truck through! The classic Korean series, “Misaeng” managed to keep its story focused on the four interns without needlessly deciding to add some silly romance angles.

The only relationship aspect of this series that held any interest for me was that between Mr. Han Ji Pyung and Choi Won Deok, the grandmother. There was a sweet tenderness between these two, especially as we discover that Mr. Han is resentful orphan who initially doesn’t want to be owing favors to anyone. Forget the fact that Mr. Han’s backstory is never revealed (and should have been) or why he ends up being the way he is. He’s a brilliant businessman who’s never afraid to offer true, honest criticism to anyone. He knows what happens to goldfish who decide to swim in the shark tank before they’re ready. And the story never really delves deeply into Mr. Han’s helping Grandma Choi write letters to Dal Mi, who ends up falling for more of an ideal than a real person.


The Sandbox is an intriguing place where up-and-coming inventors in the field of technology are able to showcase their abilities with the hopes of gaining funding and establishing a company. They are assigned a mentor as well as electing a CEO to lead each group. Nam Do San is a brilliant programmer, along with his two sidekicks (who do virtually nothing throughout the series but provide silly and unappealing comedy relief). It was interesting when he selected Dal Mi for his CEO rather than her sister, Won In Jae (a woman with much experience in the field). While Dal Mi ends up proving herself (with much help and assistance from Mr. Han), she later proves that she’s far more incompetent than she is being a true CEO. And her luck would have run out long ago had it not been for Mr. Han. She has no clue how to interact with those under her, and she always reacts emotionally to a situation rather than with a savvy business logic and rationale. A 50 question test does not a CEO make!

There are too many plot holes for me to list, but I will point out a few here. First, after Dal Mi finds out that Mr. Han wrote the letters and that her grandmother was the mastermind behind it, there is no conversation between Dal Mi and her grandmother about why she did it. Dal Mi is upset with Mr. Han and Nam Do San for deceiving her, but yet, no scene with her grandmother?! She would have been the first person I would have talked to!

Also, the ransomware perpetrated by the twins was so blatantly obvious that it killed any mystery regarding who was behind the act. That's never a good thing. Funny how neither of the sisters had any suspicions about them.

Sometimes, a three-year jump in the story does more harm than good, especially when the writer fails to take into consideration everything that transpires during that three-year gap. For instance, Dal Mi has an estranged relationship with her mother, who moves back in with her and her grandmother. And yet, there are no scenes showing how they’ve managed to reconcile things. There are also no scenes showing the process of reconciliation between Dal mi and her sister either! It’s like the writer was in too much of a hurry and skimmed over things. Perhaps if the silly romance had been thrown out (as it should have been!) then there would have been ample time for the more important aspects of the story.

Aside from the grandmother, we have a group of young and very immature children masquerading as adults. Dal Mi is so upset with her sister, that she feels she has to prove herself. Her sister wants to prove that she never needed her step-father’s money, and yet, she doesn’t seem to care at all about her late father or what he meant. Nam Do San is a little boy, pretending to be a “man,” crying at nearly every drop of a hat. His father is a tiger father who has Nam Do San’s life mapped out. Nam Do San is extremely immature and mistakenly puts Dal Mi at the center of his universe like a 16-year-old high school boy. What we end up with are two silly kids in a relationship that is about as appealing as watching kids in middle school.

Suzy Bae is a decent actress at best. Another big problem with the romantic angle is that Suzy Bae has absolutely no chemistry with either Nam Joo Hyuk (Nam Do San) or Kim Seon Ho (Mr. Han), and it was a headscratcher trying to figure out why a romance with either of them would work, let alone be even remotely appealing. Most of her expressions are very bland, and she certainly doesn’t have the range of many Korean actresses who are far superior in ability. I still can’t figure out why so many people are enamored with a woman who doesn’t seem to have much talent.

I can also say the same for Nam Joo Hyuk. A pretty face does not an actor make. Easily the weakest of the entire cast, Nam Joo Hyuk just looks lost half the time. Too often, he had that deer-in-the-headlights look on his face. He’d cry and then become a petty, jealous little boy in his scenes with Kim Seon Ho (a far superior actor). It felt like they picked the most popular boy and the most popular girl in high school and put them in a school play…just because they’re the most popular rather than because of any real talent.

Ultimately, this series ends up being a hot mess of contrived scenarios that would have been best left up to a fantasy writer. Not much was believable, let alone appealing, about this series. They should have hired the writer from “Misaeng” to handle this series rather than some clueless amateur. I ended up fast-forwarding through most of the final two episodes, but I was so sick of the story and the pathetic characters. Not a good sign that you’re watching a quality series. For me, “Start Up” didn’t take long to be finished, much like those groups in the first few episodes who were eliminated from the Sandbox. This series should have been eliminated from any kind of consideration as well.