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The landscape in China has been changing. Since Chinese content is gaining popularity overseas, studios figured out they can get real money for the overseas rights. So in the past it cost Youku virtually nothing to buy both the overseas and China rights but now it costs money. Huace/Croton has become aggressive in wanting payment for overseas rights. Maybe they asked for more than Youku wanted to pay or maybe they chose to see if Netflix/Disney/AppleTV/Amazon would pay more. The studio for Anle is China Media or Shanghai Media and Immortal Samsara is by Wanda Pictures. They will all have different strategy for how they sell the rights. So don't worry yet. The gossip about TBW is the initial feedback was bad, esp the CGI and muscle suit. That is why Huace/Croton has not had much success selling the international rights. All they got are local TV stations who don't pay much. With the drama's success in China, they may have better luck with it later on.
Tencent and iQiyi are more willing to buy overseas rights, especially for Asia bc they are both trying to grow subscribers there. They also have more in-house production studios and make a bigger portion of the content in-house. It costs them nothing to air it on their overseas platforms. For example WRTW is made by Tencent Penguin Pictures so of course it is on Tencent Video. If Youku wanted to put TBW on its Youtube platform they had to buy the rights and Youku is less interested. With only 70mm subscribers they are far behind in China and probably losing the most money there. Their first priority to to make more money in China first. Their in-house studio is basically just Alibaba Pictures which is focused on movies and not dramas. I can't even think of a single drama Youku made in-house.
Fanning self. π€£π€£π€£
LOL - just kidding it is why I just don't watch contemporary romances.
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As for these two, they are for sure gonna grow fat together. Heavily after ever!