Gu Cheng Ze, the adopted son of the Gu family, is the CEO of Gu Mall Corporation. Mrs. Gu wishes for her biological grandson, Gu Jin Yu to take over the company; and Gu Cheng Ze is tasked to guide the rightful heir towards becoming a respectful businessman. During this time, he meets fashion designer Li Yan Shu and discovers that she is Gu Jin Yu's ex-girlfriend. He decides to hire her aboard to motivate Gu Jin Yu, who still harbors feelings for Li Yan Shu. The plan worked when Gu Jin Yu decides to join the company and pursue her. When Mrs. Gu finds out about Gu Jin Yu's feelings for Li Yan Shu, she was livid and tells Gu Cheng Ze to separate the both of them. This creates an opportunity for Gu Cheng Ze and Li Yan Shu to get closer to each other, and they fell in love. With the help of Li Yan Shu, Gu Cheng Ze overcomes many difficult situations. Gu Jin Yu, after undergoing life-changing experiences, also matures and successfully took over his company.
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The story itself is a very light hearted typical romantic comedy. It has the seemingly cold guy and a bubbly girl. I definitely had my differences with the female lead. She has a habit of lying and turning bystanders against whoever she is targeting (let's be real, most of the time it's the male lead). I found that incredibly annoying and unlikable, but perhaps that is why she is the "fox" in the title. That does stop after about the first ten or so episodes so she has grown on me since then. There isn't really a major over-arching plot, and as of yet, since it is the incomplete story, there hasn't been a climax. The only things that really propel the story forward are the relationship between the female lead and the male lead and the "love square" that they're involved in.
As I mentioned before, the female lead began as very unlikable to me, but the actress portrayed that role quite well. I felt that the male lead however, could be a bit more expressive. I understand that his role is supposed to be cold and stoic, but his expressions could use a little more emotion.
The music wasn't very memorable, but it wasn't unpleasant.
This drama isn't anything special or new, but it is an enjoyable watch. It's a good light hearted show to watch especially as a break between some heavier dramas.