• Drama: Advertising Genius Lee Tae Baek
  • Country: South Korea
  • Episodes: 16
  • Aired: Feb 4, 2013 - Mar 26, 2013
  • Aired On: Monday, Tuesday
  • Network: KBS1
  • Duration: 1 hr. 5 min.
  • Rating: Not Yet Rated


  • Score: 6.7 (scored by 1,117 users)
  • Ranked: #2939
  • Popularity: #1151
  • Watchers: 2,754

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Advertising Genius Lee Tae Baek
Your Rating: 0/10
Ratings: 6.7/10 from 1,117 users
# of Watchers: 2,754
Reviews: 6 users
Ranked #2939
Popularity #1151
Watchers 1,117

Jin Gu, as the Art Director prodigy Lee Tae-baek, will portray the rise of the ‘loser’ with no credentials to the top of the industry.

Park Ha-sun will portray the role of the intern copywriter Baek Ji-yoon of the Geumsan Ad, the industry leader in Advertising. A passionate and earnest woman, she will lead the drama as the leading lady and the love interest of Jin Gu.

Han Chae-young, as the Account Executive of the Geumsan Ad Go Ah-ri, is a chic and alluring woman of success on the outside, but a cold realist who abandoned her love and past to seek her dream on the inside.

A producer of the drama commented that “the title’s ‘Genius’ does not mean talent, but rather the passion of the work enabling people to be the ‘Genius’ of the work. We plan the drama to be a drama depicting people’s challenge towards their dreams, their struggles, and a cheer towards our viewers’ efforts to their own dreams as well.”

  • Country: South Korea
  • Type: Drama
  • Episodes: 16
  • Aired: Feb 4, 2013 - Mar 26, 2013
  • Aired On: Monday, Tuesday
  • Network: KBS1
  • Duration: 1 hr. 5 min.
  • Score: 6.7 (scored by 1,117 users)
  • Ranked: #2939
  • Popularity: #1151
  • Rating: Not Yet Rated

Where to Watch Advertising Genius Lee Tae Baek


Cast & Credits


20 people found this review helpful
Mar 28, 2013
16 of 16 episodes seen
Completed 1
Overall 9.0
Story 9.0
Acting/Cast 10
Music 9.0
Rewatch Value 9.0
There is something about this drama that drew me in. The story isn't anything new, but it isn't typical either. The main character's optimistic struggle to find his dream and keep his love was somehow touching. It is refreshing to see the "little guys" win a few during this drama even with the "big guys" trying to push them down. The romance was sweet in that they enjoy each other. It isn't some weak minded girl falling for a jerk. The characters are smart. I liked even the ones that I'm probably not suppose to like (ex-girlfriend and second male lead).

I think ALL of the actors were enjoyable and some absolutely charming. Jin Goo as Lee Tae Baek played his character with just the right amount of kindness and strength proving that you don't have to be a jerk to be a romantic male lead. My favorite actor is Ko Chang Seok as Ma Jin Ga. His character was just so sweet, caring, and funny. The women are smart and beautiful. Smart female leads are the best. Park Ha Sun as Ji Yoon depicted her identity struggle really well.

The music was good.

Eventually I can see myself watching this again.

If you like dramas were the underdog succeeds, then this is one you should watch.

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7 people found this review helpful
Apr 1, 2013
16 of 16 episodes seen
Completed 0
Overall 6.0
Story 6.0
Acting/Cast 7.0
Music 7.0
Rewatch Value 5.0
This was a drama that I thought was okay, I ended up skipping over a lot. It is the first drama in which I have suffered from second-male lead syndrome.

Here it's not that the second male lead just stood by and watched either, he was straight-forward and acted on his feelings honestly from the beginning - it was the first male lead that took the longest time to say anything. That was a nice change, but the ending I think was what made me rate this drama lower that what it really could have and deserved to have been.

I think it suffered from an overall cliché storyline. I kind of knew exactly what was going to happen, even though there was ample opportunity to amp it up. I don't think it needed to be too much - the simple underdog storyline was nice, but personally I wished they hadn't played into the love triangle too much, or made it so serious towards the end.

They turned Addie/Eddie (Who happened to be my favourite character in this drama) into a shell of his former self. I enjoyed the fact that he was ambitious enough to aim for a higher job so that he wouldn't have to do 'bad' things any more, or make up an ad he didn't agree with - but in essence had to in order to get anywhere in the industry.

In contrast to that, we see Lee Tae Baek, who is the underdog and works really hard. I liked his character, his kindness was endearing and it was a nice change from the typical jerky leading man.

In that sense, I think Addie/Eddie was more realistic in terms of a character, I don't think you can go through life always doing 'the right thing' and then eventually succeeding. I think that in some cases some means justify an end - and in this case, doing something bad for the sake of a better future on the whole may work out well, which was the original intention for the character.

I really liked Baek Ji Yoon, she was straight-forward and not wishy-washy with her feelings from the beginning, however again towards the end I think her just going along with everything, it didn't suit her character and all it did was make me sympathise more with the second male lead - when I should have been rooting for the first male lead.

I believe the acting was pretty good all-round, nothing outstanding, but then again the story didn't call for extremes with emotions.

In terms of chemistry, my personal belief is that Addie/Eddie and Baek Ji Yoon had the best chemistry pairing wise - especially romantically, but I won't deny that Lee Tae Baek and Ji Yoon also had some sparks.

Overall an okay drama, I wouldn't re-watch again but it's okay on first watch. It has heart and warmth, but I still think there was something missing to make it really spectacular.

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