It doesn't happen frequently but it definitely does happen^^ For dramas, I would only rewatch certain episodes (and even skip scenes I'm not interested in), never entire series. For movies, I might rewatch it with friends or family who haven't seen the movie yet, or occasionally on my own if i'm suddenly in the mood to rewatch it (i can only remember this happening twice though with "You're my pet" & "Yuuki" --which are sooo different from each other as two movies can be haha--). For books, it's only if I really, really liked them. Again, I only have 2: "The horseman on the roof" ("Le hussard sur le toit") by Jean Giono (fave book ever, this style of story & writing is perfection to me) and a beautiful German book called "White daughter of the cheyenne" (Weisse Tochter der Cheyenne) by Nanata Mawatani, which I actually have read 3 times and made me cry 3 times too T-T