I am straight guy and have been watching dramas for many years now. One thing for sure I don't watch for what a typical female viewer is usually looking for in a drama (no offense, I know the more seasoned viewers are not like this...xD).
From my observation, female viewers tend to look for certain things in the main characters before deciding to watch anything. Like for example introverted ML, cold turned to nice ML, strong FL...you know, stuffs like that. They don't mind the cliches, draggy-ness, non-realistic plot-lines, as long as they have the desired characters and tropes.
I don't know about other male viewers, but I found myself to be more curious on the story-line before anything. It doesn't have to be unique, as long as the scripts are well executed and I prefer the more believable situation over the shoujo-manga kind of logics (if you know what I mean).
I also tend to avoid over-hype drama when it has some idol actors acting in it unless the story is interesting enough and I will usually try to avoid the "feminist" propaganda stories (but I did accidentally watched some...lol).
Sorry about the long post, but my point is female and male viewers might be looking for different things in dramas, so dramaland doesn't belong to specific gender. They are loads of gender-neutral dramas out there and while it sounds strange I found many Japanese dramas to be male-biased and many of the source materials are coming from male writers too!